Compare/Contrast Essay

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Compare/Contrast Essay

Instruction

Topic and Structure: Compare/Contrast Essay – Choose one topic provided in these instructions to compare and/or contrast. The table below provides an extensive list of topic options from which you must select, and we recommend that you choose one from below that you are interested in beyond this course. For instance, if you are a Finance or Business major, you might be interested in the Dividends v. Capital Gains topic. If you are a Science major, you might choose Hybrid Seeds v. GMO Seeds. Or perhaps you’re taking StraighterLine’s Survey of World History course, in which case you might opt to research the similarities and differences between the United States and the Roman Empire. You will use at least two credible sources to support your claims, and remember, you must include your sources throughout the body paragraphs of your essay in a mix of cited quotes, paraphrases, and summaries. Both the support and research portions of the rubric will be negatively affected if you do not integrate your researched data. Rosa Parks vs. Harriet Tubman Treaties vs. Executive Agreements Roman Empire vs. United States Edgar Allen Poe’s “The Raven” vs. Robert Frost’s “The Road Not Taken” Verbal vs. Nonverbal Communication Biblical Old Testament vs. New Testament Leonardo di Vinci vs. Michelangelo Apple Ipad vs. Microsoft Surface Dividends vs. Capital Gains Marxism vs. Socialism Chicago Cubs vs. Chicago White Sox Jazz vs. Blues String Instruments vs. Wind Instruments Amphibians vs. Reptiles Charles Darwin vs. Jean-Baptiste Lamarck Solar Power vs. Wind Power Hybrid Seeds vs. GMO Seeds Public School vs. Home School Two scholarly, newsworthy, or academic topics of your own choosing. Write an essay comparing or contrasting the two topics in your selection using EITHER the point-by-point OR the subject-by-subject method to organize the details and specific examples. Consider focusing on three to five subtopics and generate ideas through prewriting. Develop a strong thesis statement for your essay that includes your two topics from the list above; your three to five subtopics; and a claim about how they are similar, different, or both. Sample Thesis Statements: If you will argue that your two topics are mostly similar: Topic A and Topic B share many similar characteristics, including (Supporting point 1), (Supporting point 2), and (Supporting point 3); while they differ in (Additional supporting point), the similarities greatly outweigh the differences. OR If you will argue that your two topics are mostly different: While Topic A and Topic B have (Additional supporting point) in common, they are mostly quite different; in fact, they differ in characteristics such as (Supporting point 1), (Supporting point 2), and (Supporting point 3). OR If you will argue that your two topics have many important/interesting similarities and differences: Analyzing Topic A and Topic B reveals many fascinating similarities as well as differences; for instance, they share (Supporting point 1) and (Supporting point 1), but are vastly different when it comes to (Supporting point 3) and (Supporting point 4). Tips To brainstorm, you might consider using a Venn diagram or a simple list to show what your topics have in common and how they differ. Then you can select the most prominent or interesting characteristics that you want to highlight in your paper. Be sure to avoid beginning your comparisons or contrasts in the introduction. Your thesis is the only place in the introduction where you will include this information. Use the introduction to get your reader’s attention, and consider using a good strategy that leads into the topic. For instance, you might relate a short anecdote to illustrate your topic, an interesting quotation that relates to your topic, or perhaps a surprising statistic that reveals something about your topic. Then, in the body paragraphs remember to support your claim(s) outlined in the thesis. For instance, if one of your points says the city and the country are different in terms of transportation, be sure the topic sentence of one body paragraph presents a similar statement. In addition, spend equal time on each subtopic in each body paragraph, and one way to develop organized body paragraphs is to focus on one topic before moving to the next one so that the paragraph support is split 50/50. In other words, using the example above, you would explain the transportation options in the city in full, and then, you would detail the types of contrasting transportation in the country. End each body paragraph with a strong concluding sentence that synthesizes that paragraph’s discussions. The conclusion should sum up the specific supporting points as well as your overall assessment of why these points are important. Consider what kinds of interesting or new conclusions you can draw from your comparison. In other words, your essay must reveal why your comparison is important. A well-developed paragraph often contains a minimum of five sentences. Note that any of the main sections below labeled with Roman Numerals (I, II, III, IV) could be more than just a single paragraph. Point-by-Point I. Introduction A. Thesis B. Additional information to introduce your topic and gain the reader’s attention II. Supporting point 1 A. Topic 1 B. Topic 2 III. Supporting point 2 A. Topic 1 B. Topic 2 IV. Supporting point 3 A. Topic 1 B. Topic 2 V. Supporting point 4 or Additional point A. Topic 1 B. Topic 2 VI. Conclusion A. Reiterate your thesis (but do not simply restate it from the introduction) B. Give your overall assessment—the “so what” factor—about your topic. For instance, is one topic better than the other for some reason? Is one topic misunderstood? Subject-by-Subject I. Introduction A. Thesis B. Additional information to introduce your topic and gain the reader’s attention II. Topic 1 A. Supporting point 1 B. Supporting point 2 C. Supporting point 3 D. Supporting point 4 or Additional point III. Topic 2 A. Supporting point 1 B. Supporting point 2 C. Supporting point 3 D. Supporting point 4 or Additional point V. Conclusion A. Reiterate your thesis (but do not simply restate it from the introduction) B. Give your overall assessment—the “so what” factor—about your topic. For instance, is one topic better than the other for some reason? Is one topic misunderstood? Here’s an example of how you might organize using these methods for an essay about cats versus dogs as pets (remember, this topic is not one of the options for this essay). Point-by-Point I. Introduction A. Thesis: While cats and dogs are both clear winners when it comes to pet choices, these animals are vastly different when it comes to noise level, exercise needs, and cleanliness. II. Subtopic 1: Noise level A. Topic 1: Cats are quiet B. Topic 2: Dogs can be noisy III. Subtopic 2: Exercise A. Topic 1: Cats do not have to be walked B. Topic 2: Dogs require exercise IV. Subtopic 3: Cleanliness A. Topic 1: Cats groom themselves B. Topic 2: Dogs need to be bathed V. Conclusion Subject-by-Subject I. Introduction A. Thesis: While cats and dogs are both clear winners when it comes to pet choices, these animals are vastly different when it comes to noise level, exercise needs, and cleanliness. II. Topic 1: Cats A. Subtopic 1: Noise level B. Subtopic 2: Exercise C. Subtopic 3: Cleanliness III. Topic 2: Dogs A. Subtopic 1: Noise level B. Subtopic 2: Exercise C. Subtopic 3: Cleanliness IV. Conclusion
Format Requirements: Remember to apply the concepts you’re learning in the course, including elements of grammar, punctuation, thesis development, and other skills. Sources: You need a bare minimum of two credible sources for this assignment. Header: Include a header in the upper left-hand corner of your writing assignment with the following information: Your first and last name Course Title (Composition I) & Draft # Assignment name (Compare and Contrast) Current Date Page Layout: MLA style documentation (please see the tutorial in the course topic) Last name and page number in upper-right corner of each page as a header Double-spacing throughout Title, centered after heading (Title should be more creative than “Compare and Contrast.”) Standard font (Times New Roman or Calibri) 1″ margins on all sides Save the file as .docx or .doc format Length: This assignment should be at least 500 words. Underline your thesis statement.

Watch 12 Angry Men

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Watch 12 Angry Men (for free) at this site: https://archive.org/details/12AngryMen1957 Answer the following questions. As is our custom, explain/give your reasoning for your answers (when applicable). No word min. but answer the questions thoughtfully and fully

 

Leadership Ethics and Social Responsibility Ethics

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Leadership Ethics and Social Responsibility Ethics

Leadership Ethics and Social Responsibility Ethics and social responsibility are important aspects of leadership. This assignment will examine the principles and practices of ethical and moral leadership.
Instruction
For this assignment, read the case study at the end of Chapter 6: “Are Drivers or Smartphones to Blame?” Reflecting on the unit reading, answer these questions in essay format: Do you think Olivia and Raphael’s opinions about the advantages of smartphones are ethical and socially responsible? Explain why or why not. Explain why it is important for organizations to be socially responsible. What tips can you take from the case study and the reading to improve your understanding of being an ethically and morally responsible leader? How does this case study add to or change your thoughts on leadership? Your essay assignment should be 1–2 pages long, and answers to the questions should be in sentence/paragraph format. Your work should be well organized, with original thoughts supported by the text material. Use correct grammar, punctuation, and sentence structure. When citing sources, use proper APA citations and formatting.

Crazy Love book 2

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Crazy Love book 2

Instruction

Book two in Crazy Love demonstrates various types of abusive behavior. Using the Power and Control Wheel (https://www.domesticshelters.org/articles/identifying-abuse/what-are-the-power-and-control-wheels (Links to an external site.)) provide two examples from Crazy Love (Book 2) that demonstrates the various tactics used by an abuser. Next discuss, why do you think survivors stay with their abusers (using examples from Crazy Love – Book 2)? Why may it be difficult to report domestic violence? Finally, victims of domestic violence, including Leslie at times, may feel that they are responsible for the situation inflicted upon them. Provide an example from Crazy Love (Book 2) that demonstrates this. Then answer the following questions: What is your reaction to this? Why do you think some respond this way? What are some possible consequences of these circumstances?

Narrated PowerPoint Presentation on Cognitive Psychology

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Part 2: Narrated PowerPoint Presentation on Cognitive Psychology

Task summary:

Cognitive psychology has made significant contributions to our scientific understanding of

learning, memory, attention and perception. Your task is to present a narrated PowerPoint

presentation about four specific significant contributions, which are listed below.

In your presentation, you should describe each significant contribution and briefly discuss

how it has made a significant contribution to our understanding of the topic area. You should

support your arguments by making reference to scientific papers throughout your

presentation.

Significant contributions:

Learning – Latent learning

Memory – Childhood amnesia

Attention – Late filtering theory

Perception – The Gestalt approach

Finally, you must produce a transcript for your narrated PowerPoint. This is a verbatim

(word-for-word) account of everything that you said in your narration. The transcript should

be included at the bottom of your biological psychology essay (from Part 1) under its own

heading (such as “Cognitive psychology transcript”).

Additional guidance:

Page 5 of 9

[1309]

  • A narrated PowerPoint consists of a normal PowerPoint presentation (slides, text and

images etc.) with the addition of voice recordings (i.e. narration). Guidance on how to

add voice recordings is available in the “How to record and embed your narration”

guide, which can be found in the My Assessment tab on iLearn.

  • The narration should summarise and add to the content on the slides, rather than

simply reading out the text on the slides.

  • Your narrated PowerPoint must address all four of the given significant contributions.
  • As with the essay, you can find research papers to support your arguments by

looking through the lessons, but extra marks will be awarded for papers found

through wider reading. Here is a video that will guide you through the process of

finding your own research papers:

https://youtu.be/4x58znfNUm0

  • The 2000 word limit for the transcript is an upper limit and not something that you

need to aim for. Instead, it is recommended that you aim to use all or most of your 15

minute narration limit. There is no limit on the number of slides that you can use or

the number of words that you can have in your presentation.

  • To reach the higher grades, it is recommended that you use images and flow

diagrams alongside concise bullet points of text.

  • While not required, you will also be rewarded with extra marks for showing evidence

of critical thinking and for considering real world implications.

Strategic media planning assignment

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Assignment Description
Media Brief – Part 01
Group Assignment (3-4/Group)
Due: 2 Weeks / Check SLATE for Specific Dates
Value: 20%
Submission: Dropbox on SLATE – no hardcopy required.
File Name: LastName_LastName_LastName_MediaBrief01.pdf
Please convert the report to a PDF. This ensures that regardless of what software is used to view the report, the formatting
will be consistent with what you created. Include all other required elements (i.e. VIVIDATA reports) using Microsoft Excel –
do not convert these to PDFs.
Media Brief Overview
A Media Brief is a document that outlines the marketing problem and provides an overview of the
media plan requirements. This assignment will focus on brand and category research, and the analysis
of current users.
In the industry, some of the information you will be researching in this assignment would be
completed by the client, and other portions are completed by the Media Planner. Please note that this
document should NOT recommend any media.
Group Sign Up
This assignment is completed in teams of three or four. Group sign up will be online on SLATE –
available one hour after class is completed. Each product may be chosen by only one team, and it’s on
a first-come, first-serve basis. You will be in the same groups for the second assignment of this
semester.
Communications
Any communication between the instructor and students regarding your assignment MUST include all
group members.
If you are e-mailing the instructor a question, you must “CC” your group members so they are aware
the question has been asked and will be able to read the answer when your instructor responds. If your
group members are not copied on the question, your instructor may choose not to respond.
Any in-person meetings between the instructor and students must include the majority of group
members. The instructor will not meet with students individually. This is a group assignment, which
doesn’t mean the group divides up the assignment and then works on each part by themselves.
Advertising – Strategic Media Planning 2
Class Information
Students are required to complete this assignment based on the assignment description, mark sheet
and information provided in class that may not be included in this document.
File Loss
Each member of the group should have up to date copies of the assignment. Print out copies
occasionally so that if you lose all your files, you’ll only have to re-type and not re-think.
Group Members
A group member may be fired from the group – however, proper documentation must be presented. It
should be evident from status reports, meeting minutes, and meetings with the instructor that there is
a problem with a group member. All group members must meet with the instructor together before
anyone can be fired.
Advertising Program Information
Group/individual assignments are not to be shared with other students in your program. Collaboration
on joint projects is to be conducted with your group members only; sharing material from other
groups/individuals is considered cheating. This includes the sharing of digital files. If you require
clarification regarding any assignment, please ask your Professor.
Assignment Guidelines
You are expected to follow the guidelines and format for assignments outlined in this document.
Attention to detail is critical in the industry – the client (instructor) has asked you to follow some
simple rules – if you don’t follow these guidelines the client loses faith in your abilities (and you’ll lose a
lot of marks on your assignment).
Format
Follow the format outlined below. Make sure you take special note of the following points:
• Do not use personal pronouns in business reports (I, we, you, your, their, its). Phrase the
sentences to use the brand name, and refer to yourself as ‘the Agency.’
• Percentages (%) should have one decimal place (i.e. 45.7%), indices should be a whole number
(i.e. 124), and currency should have two decimal places (i.e. $34,546.34).
• There should be no “quotes” in the report – use your own words for everything.
• Do not copy and paste tables from online sources – you can use the information, but you need
to create table yourself.
• Company and brand names (including your competitors), publications, the name of shows,
titles, events, etc. should all be underlined.
• Numbers in tables should all be right-aligned.
• Please number your pages.
• You must use APA Style for your sourcing. If you are unsure how to use APA Style, please go to
Library Services for instructions.
• Do not use Wikipedia as a source anywhere in this assignment
Advertising – Strategic Media Planning 3
Student Information
Provide information on your group – this should not be on a separate page:
• Client Name
• Product/Brand
• Group Members (Full Names)
• Instructor’s Name
Category/Brand Research
Provide information on the product and the product category.
Category
This section includes research about the category as a whole. It includes both your brand and your
competitors. Topics can include (but are not limited to) the following:
• Category issues – consumer concerns about the product, low/high loyalty, trends, etc.
• Market size and forecasted growth/decline.
• Recent (past 5 years) innovations in the industry.
• Prospects for the category – what is expected to happen in the near future.
• Online – use of online by the category (sales, communication, etc.)
• Major industry news – competitor expansion, government regulations, etc.
Company/Brand
This section focuses on research about your company and brand. Topics can include (but are not
limited to) the following:
• Analysis of social media uses by the company/brand.
• Recent (past five years) advertising activity by the company/brand.
• Recent (past five years) launch of new products/line extensions.
• Recent (past five years) sponsorships or promotions.
• Community involvement.
Although not part of a traditional media brief, to show your understanding of concepts talked about in
class include implications for the media strategy for four different topics [in square brackets].
Example: Coca-Cola has sponsored the Rogers Cup tennis tournament since 2016. [Time ads during the
Rogers Cup to leverage the sponsorship. Include ads during the television broadcast of the Rogers Cup
to leverage the sponsorship.]
Although the above example includes two implications, it counts as one topic (Rogers Cup).
Not stating your sources in this section is a critical error – and will result in 0 for the section overall.
Make sure you list your sources using standard APA style which includes in-text citations.
Advertising – Strategic Media Planning 4
Current Users – Demographics
Using Clear Decisions and brand-specific data provided by your instructor determine who currently
uses the product/brand.
In this VIVIDATA run, the client is trying to find out information on the current users of the product.
You must include age, gender, household income, education and HH structure.
There should be two tables for each demographic information (age, HHI, gender, education, HH
structure). One table that looks at the category information (Clear Decisions) and another that looks at
brand-specific information (VIVIDATA Product Data provided by your instructor). There will be a total
of 10 tables in this section.
For the category and brand tables, you must have the following breakdowns:
Take a look at Chart A for an example of what your table should look like.
Age/HHI
Highlight the current users using the criteria discussed in class. Your vertical must add up to at least
51% and follow the guidelines discussed in class. Remember, the 51% rule is used to help you
understand the concepts discussed in class, and if it is not used in this assignment, you will lose marks.
It applies only to this class and only age and HHI. In the industry and future classes, identifying current
users and the target market also relies on logic and common sense.
Gender/Education/HH Structure
Highlight the current users using the criteria discussed in class. You do NOT use the 51% rule in this
section. Look at both the index and vertical %. You may highlight multiple segments. Use logic and
common sense when identifying current users.
Please note: The population data for both the brand and category tables should come from the Vert %
in the Totals Column of the Category run.
Age HHI Gender Education (Summary) HH Status – HH Structure
13/14-17 <$25M Male No Certificate of Diploma Couple with Children Living at Home
18-24 $25-$34.9M Female Secondary/High School Graduate Couple – No Children Living at Home
25-29 $35-$49.9M University/Other Non-University Cert. Adult with Children Living at Home
30-34 $50-$59.9M Bachelor’s Degree Adult Living Alone
35-39 $60-$74.9M Post Graduate+ Degree Adult Sharing Accommodation
40-44 $75-$99.9M Empty Nesters
45-49 $100-$124.9M Other
50-54 $125-$149.9M
55-59 $150-$199.9M
60-64 $200.0M+
65-69
70+
Advertising – Strategic Media Planning 5
Chart A
Soft Drinks – Medium/Heavy Past 7 Days
Age CDN
POP % Users % Index
13-17 7.0 3.2 58
18-24 10.6 13.0 121
25-29 6.2 6.6 101
30-34 9.8 13.3 136
35-39 7.0 7.6 106
40-44 7.8 9.2 113
45-49 8.0 9.3 116
50-54 8.2 8.6 106
55-59 8.4 8.0 94
60-64 7.7 7.1 88
65-69 8.8 6.5 73
70+ 10.2 7.6 72
Source: VIVIDATA 2018 2-Year Readership Study. Soft Drinks/Coca-Cola
Under each table, the client needs to highlight (in sentence format) the important/key elements of the
chart. Don’t re-state everything the table tells the reader (that’s what the table is for) but make sure
the agency is aware of key information. Use numbers from the table to identify key elements.
VIVIDATA (both category and brand-specific) is required. Also, you are required to use at least one
other source that can help provide information on the current users.
The source must not be based on what the company is advertising/promoting/sponsoring or the design
of the website.
At the end of this section, include a summary paragraph stating the current users. Base this
information on the brand-specific data.
If you add the User % numbers up –
they are more than the 51% minimum.
(Only applies to Age and HH Income)
Users % is the Vert%
The population data for both the brand and
category tables should come from the Vert %
in the Totals Column of the Category run.
You should have five tables for
category information and five
tables for brand information – two
each for Age, HHI, Gender
Education, HH Structure. If you
have less than 10 tables in total
you’ve done something wrong.
Advertising – Strategic Media Planning 6
Attachments/Other
Make sure to include your VIVIDATA runs with your report – the runs you created using Clear
Decisions. You should submit only one Microsoft Excel file – with multiple tabs for the various runs
you’ve completed.
Also, remember to source all your information. Not sourcing correctly could have severe
consequences. Please review APA Style through Library Services.
Please note that every group member is responsible for the content of any submitted work – so please
proofread each other’s work.
Marksheet
Please review the marksheet carefully as it is how the assignment will be graded. Some mistakes are
considered much more severe than others and will be graded accordingly. Despite only one mistake in
a section – if that mistake falls under the “0” column, you will receive 0/4 for that section.
Usually (but not always) severe mistakes are considered “severe” if they impact the instructor’s ability
to gauge your understanding of the material or you’ve not included critical components of the
assignment. There are no parts that should be skipped – there are no optional elements. Be aware of
what the impact may be before submitting an assignment and if you have any questions, please
contact your instructor.
For example, if you do not state any sources in the Category/Brand Research section using APA Style –
you will automatically receive 0 for the section regardless of what other work has been completed. If
you do not submit the necessary Vividata Runs – you will automatically receive 0 in the Target
Definition Section regardless of what other work has been completed.
Poor Fair Good Great
0 1 2 3 4
Category Research
(30%)
No sources stated. Missing 4+ elements requested
in the assignment. 7+ points or insights are not
relevant / missing / not logical. Section not
completed. No key points included. Not every
group member proof read the report. Copied
sections from other sources. Copied tables from
other sources.
Only 1-2 sources used. Missing 3 elements
requested in the assignment. 3-6 points or insights
are not relevant / missing / not logical. Limited
details provided on 3 elements. Only 1 or no
topics include implications for media strategy.
Recommends media that the agency should use.
Only 3 sources used. Missing 2 elements
requested in the assignment. 2 points or insights
are not relevant / missing /not logical. Limited
details provided on 2 elements. Only 2 topics
include implications for media strategy.
Only 4 sources used. Missing 1 element requested
in the assignment. 1 point or insight is not
relevant / missing / not logical. Limited details
provided on 1 element. Only 3 topics include
implications for media strategy. Did not use
Euromonitor as a source.
Minimum 5 sources used. Euromonitor one of the
sources used. Social media use analyzed. Key
points are logical. 4+ topics include implications
for media strategy.
Demographics
Age / Gender / HHI
(30%)
VIVIDATA not used. Missing tables for two of the
following – either brand or category information:
Age, Gender, HHI. VIVIDATA runs not submitted
or not submitted as an Excel spreadsheet. Section
not completed. Not every group member proof
read the report. Copied sections from other
sources. Copied tables from other sources. Missing
summaries for 2+ tables.
Missing tables for one of the following – either
brand or category information: Age, Gender, HHI.
Table(s) missing information. 3+ points or insights
in table summaries are not relevant / missing /
not logical. Missing summary for 1 table.
Segments other than the ones outlined in the
assignment used and 1 VIVIDATA not run
correctly.
Current users are not highlighted in 2+ tables.
Segments other than the ones outlined in
assignment used. Numbers input incorrectly. 2
points or insights in table summaries are not
relevant / missing / not logical. Current users is
not logical / not based on class discussion. 1
VIVIDATA Run not completed correctly. 2 required
elements missing.
Current users are not highlighted in 1 table. 1
point or insight in table summary is not relevant /
missing / not logical. 1 required element missing.
VIVIDATA used as primary source. 6 tables for
demographics created. Current users anlaysis is
logical and based on sources used. Table summary
logical, highlights key elements.
Demographics
Education / HH Structure /
Summary
(20%)
VIVIDATA not used. Missing tables for two of the
following – either brand or category information:
Education, HH Structure. VIVIDATA runs not
submitted or not submitted as an Excel
spreadsheet. Section not completed. Not every
group member proof read the report. Copied
sections from other sources. Copied tables from
other sources. Missing summaries for 1+ tables.
Missing tables for one of the following – either
brand or category information: Education, HH
Structure. Table(s) missing information. 3+ points
or insights in table summaries are not relevant /
missing / not logical. Segments other than the
ones outlined in the assignment used and 1
VIVIDATA not run correctly. Missing section
summary.
Current users are not highlighted in 1+ table(s).
Segments other than the ones outlined in
assignment used. Numbers input incorrectly. 2
points or insights in table summaries are not
relevant / missing / not logical. Current users is
not logical / not based on class discussion. 1
VIVIDATA Run not completed correctly. 2 required
elements missing.
1 point or insight in table summary is not relevant
/ missing / not logical. 1 required element missing.
Section summary not based on brand specific data.
No additional source used to provide information
about current users.
VIVIDATA used as primary source. Additional
source used to provide information about current
users. 4 tables for demographics created. Current
users anlaysis is logical and based on sources used.
Table summary logical, highlights key elements.
Section summary logical and based on brand
specific data.
Grammar / Comprehension /
Spelling
(10%)
8+ mistakes. Not proof read. One formatting
requirement not followed consistently throughout
report. Marksheet ignored. Not every group
member proof read the report.
6-7 mistakes. Very poor use of English. Several
examples where slang instead of business
language is used.
3-5 mistakes. Poor comprehension. Business
language not used.
1-2 mistakes. Comprehension is strong, but there
are parts that are confusing. Some sentences do
not use business language.
No mistakes. Overall comprehension is strong.
Uses business language.
Research / Content /
Relevancy / Organization /
Layout / Sourcing
(10%)
One formatting requirement not followed
consistently throughout report. Marksheet
ignored. No sources stated. 4+ sources not
referenced correctly or missing. Not every group
member proof read the report.
Latest VIVIDATA not used. VIVIDATA runs not
included in the submission. 3+ tables not
neat/uniform. Unable to re-create the VIVIDATA
runs. 5+ statements made that are repetitive /
not relevant. Layout poor – no logical flow. 3
sources not referenced correctly or missing.
3-4 statements are repetitive or not relevant.
Some sources used are not relevant to the report.
2 tables not neat/uniform. Only parts of the AD
layout is used. 2 sources not referenced correctly
or missing.
1-2 statements are not relevant or repetitive –
either to the section or to the subject overall. 1
table not neat/uniform. Tables in the report are
not consistent. Some parts of the organization is
not logical. 1 source not referenced correctly or
missing.
Overall research is strong and adds to the report.
Multiple sources used. All parts are relevant to
each section. Clearly written – straight to the
point. Sources referenced correctly. Follows
assignment layout.
Original Mark Bonus/Deductions Final Mark

Thomas Jefferson

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Thomas Jefferson

This is the analytical paper is on Thomas Jefferson that requires two scholarly books that are (Appleby, Joyce Oldham. “Thomas Jefferson”, The American presidents American presidents series (Times Books (Firm)), Schlesinger, Arthur M. (Arthur Meier), 1st ed., New York : Times Books, 2003. ISBN: 9780805069242. Frank L. Owsley , Jr, “Filibusters and Expansionists”, Gene A. Smith. Jeffersonian Manifest Destiny,1800-1821. The University of Alabama Press, 2004. ISBN:978-0-8173-8849-2 James B. Conant, “Thomas Jefferson and the Development of American Public Education”, First Edition. published 1962, University of California Press. ISBN: 9780520339033)

Instruction

analytical paper In this paper, you will analyze a lengthy primary source, something roughly equivalent to a book in length. Avoid sources that are only one or two pages or just a few paragraphs. You may pick any such source in American history from 1492 to 1865, though I must approve your source. Look for your source in one of the online databases or websites linked from the Canvas page called “Primary Sources for your Analytical Paper”, or consult with our librarians, who can help you find reliable sources (both primary and secondary). You must email the title of your potential primary source to me by September 2 at 11:59 P.M. Just as in the response papers, begin by discussing the historical background of the author’s life and the experiences, events, or issues discussed in the source. To do this, you will need to use at least two scholarly books that cover the appropriate time period, person, or topic. You must submit a preliminary bibliography (also known as a works cited page), using either MLA or Chicago style, as a Microsoft Word file that cites the long primary source and your two scholarly books to me via email by September 30 at 11:59 P.M. Your scholarly books must be full-length books with footnotes/endnotes and bibliographies. You may not use websites, encyclopedias, dictionaries, or on-line encyclopedias. Contact me if you have any questions! Use of these sources will result in a one letter-grade deduction to your final paper and you will also lose a letter grade if you do not have the required number of proper sources. I will embed the library guides for our course and for more general research and will post links to the MLA and Chicago guides (for formatting your papers). Guidelines • 5-6 pages, double spaced (title page and bibliography/works cited do not count towards this total). • 1” margins • 12-point, Times New Roman font • Page numbers according to your chosen formatting style. • Formatting: You may use either MLA or Chicago style formatting for citing sources and your bibliography. That means you MUST have BOTH citations in the body of the paper AND a bibliography, properly formatted in either one of these styles. Consult the Purdue Online Writing Lab or the MLA style guide online to learn how to format in MLA style. Our library also has resources for learning how to cite within a paper and how to format a bibliography. • Title of long primary source is due by 11:59 P.M. on 9/2, worth 10 pts. • Preliminary bibliography is due by 11:59 PM on 9/30 as a Microsoft Word file, worth 10 pts. • The first/rough draft (worth 30 pts) of your paper is due by 11:59 P.M. on 10/29 on our Canvas site and the final draft (worth 75 pts) is due by 11:59 P.M. on 11/18 on our Canvas site (also as one Word file). o All first/rough drafts must be submitted to our Canvas site as Microsoft Word files. o Late papers will be accepted at a one letter-grade penalty for each day the paper is late. o Remember, make sure you have the correct number of scholarly books (two), the right type of scholarly books (not websites, encyclopedias, dictionaries, or on-line encyclopedias), that you follow the citation and bibliography format for your chosen style (Chicago or MLA), and that you cite sources in the body of the paper. Also, make sure to submit your paper as one file, including the five to six pages and the bibliography. o Do not just summarize the source! Just as with the shorter pieces analyzed in the response papers, discuss the historical background (be specific and give details), etc. If you have questions about how to investigate and analyze primary sources, please ask. I love to help students learn about doing research! o If the papers are more than a couple of lines too short or too long, if you do not cite any sources, if you do not discuss the historical context, or if you do not discuss what is in the document itself, you will lose significant points. I will mark grammatical and formatting errors, though you will not lose significant points unless the errors are numerous and/or make it difficult to understand what you are saying

differences between the Q400 and A320 aircraft

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differences between the Q400 and A320 aircraft

 ASSIGNMENT INFORMATION

  1. Due Date

Friday, October 22, 202111:59 PM

Points Possible

100

  1. In this activity, you will compare and contrast the differences between the Q400 and A320 aircraft, providing a short description for at least two features. For example, describing the Fixed Oxygen System.

A320 Activity:

This activity covers the Q400 & A320 aircraft. Students will be required to compare and contrast the
differences between the Q400 and A320. Using the FAM, PowerPoint lessons, and notes put together a
table that lists ten (10) differences between the two aircraft. From those ten differences, pick two (2) to
elaborate on, providing a more detailed description. Submission must be made on Blackboard under the
“Assessments, Modes of Evaluation” tab. This assignment is worth 20% of final grade.

A320 Activity F21.docx

  1. By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution’s policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.
  2. Institution Release Statement

 

marketing activities and strategies of a company that you will choose from the B Corps Canadian companies list

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key marketing activities and strategies of a company

Instruction

The purpose of this assignment is to describe and analyze key marketing activities and strategies of a company that you will choose from the B Corps Canadian companies list (https://bcorporation.net/directory?search=&industry=&country=Canada&state=&city=) (See the detailed assignment instructions below.) You should aim for a B2C company from the above-mentioned list. Failure to do so will result in a zero mark on this assignment, as I will assume that you have not read the instructions and/or have plagiarized your assignment. Obtain information by searching for materials from the company’s website or from other public sources (library, Internet websites, academic and industry publications, etc.). You will be graded based on a written report you submit on Blackboard by the date indicated in the syllabus. Research Requirements Significant research into the company you have chosen is expected (4-5 sources minimum). Valuable sources include third party analyses in business periodicals and credible Internet sites, the website of the organization and insider interviews. You are expected to include at least one academic reference (that is, article in an academic journal). Tip: Conduct some preliminary research before settling on an organization for your project. This will help ensure that you will be able to find sufficient information upon which to build an analysis. General Format Guidelines • Cover page must include your name and ID number, course and section number, assignment title and date. • The file name should contain your name and the name of the company/product you are discussing. (for example, BrianSmith_ImpossibleFoods.doc) • 1000 words maximum, double-spaced (excluding references). • Use both paragraph-form and point-form as deemed appropriate. Presentation does matter! • Show clear application of terminology and concepts. • Clear and concise writing, proper grammar, spelling, punctuation, and appropriate referencing of information sources (APA Style). Written Report – Requirements Introduction (5 marks) • Introduction includes a brief description of the company and the product you are focusing on for the report. Include also a short explanation about why you chose this company (i.e., what captured your attention?) • Explain briefly how the company practices socially responsible behaviour (i.e., what does the company do to benefit its stakeholders, the society and/or the environment). Analysis of the Marketing Environmental (10 marks) • Assess how the macroenvironmental factors (culture, demographics, political / legal environment, technology, economy, and social and natural trends) impact the marketing activities of your chosen firm’s product. (For example, we know that increased eco-consciousness is one of the trends within social factors. How can this impact the company and its marketing activities? Is the company doing anything to respond to this trend? The emphasis should be on analyzing how each of the environmental factors influences the company and the responses that the company has developed or might develop in the future to adapt to trends in the environment.) Please focus on the three most important factors for the company instead of covering all factors. Consumer Behaviour (10 marks) • Examine relevant psychological and sociocultural influences on consumer behaviour as it pertains to your chosen product. (Numerous social and psychological factors influence consumer behaviour. Major psychological factors include motivation, perception, learning, values, attitudes, and lifestyle. Sociocultural influences include reference groups, the family, culture and subculture. Which of those are the most relevant for the company and its product, and how do they influence consumer behaviour?) • This part should start with an explicit mention of both psychological and sociocultural factors you consider most important, and then proceed to explain in detail how those factors influence consumer behaviour for your chosen product. • Do not describe the target market in this section, as this is something you will do in the next section. Target Market/Segmentation (10 marks) • Demonstrate understanding of market segmentation by describing the product’s target market(s). This description should be organized using the bases for segmenting consumer markets (geographic, demographic, psychographic, and behavioural segmentation) to describe the target market, and create a rich and visual description of the typical consumer(s). Conclusion (5 marks) • Conclusion reviews key points; does not introduce new information. • Include your recommendations for the company on the issues you have examined and problems you have identified above. (Saying that the company should “continue doing what they have done so far” is NOT an appropriate recommendation.) Format, Writing & References (10 marks) • Research requirements met • Coherence of ideas in writing • Balance between various areas of report • Professionalism in look, style, and substance of report & use of appropriate terminology; objective and professional writing style (Use headings / subheadings to make reading and locating of major concepts easier. Demonstrate understanding of concepts through application of marketing terminology to the company / product you are analyzing.) • References use according to APA style (both in-text citations and end of text reference list) • References reflect a broad range of sources, which might include personal interviews, academic articles, textbooks, relevant and reliable websites, company documentation, published reports. • Use at least 4-5 references among which at least one must be an academic reference. For finding relevant academic references (e.g. research articles or reports) you may use www.scholar.google.ca or www.researchgate.net.

expository essay

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expository essay

Instruction

The purpose of an expository essay is to inform and explain. Your essay is going to help your readers understand the issue you’ve chosen on the same level that you do. Your job is to analyze various perspectives on the topic you’ve selected and to present them to readers, along with background on the topic. You are not offering your opinion on the issue you’ve selected; your objective for this first essay is to inform and explain that issue. You will have opportunities to express your views on your topic later in the class, but, for now, your paper should be informative, not persuasive. This means that, as a writer, you need to remain neutral on your topic at this point. Part of the goal of research is to allow ourselves to be open to discovering new points of view on a topic, even if we start the process by thinking our minds are made up. Often, students find that their original point of view on their issue does not hold up after they read expert opinions and studies. Being willing to be convinced by research and personal reflection is an important facet of being an educated and fair-minded person. Once it is time to argue your position on your topic (in the second essay), you will be much better prepared to do so because you have put the work in now to really understand the topic.

Ways to Approach the Expository Essay:

 

Option 1
Paragraph 1: Hook, introduce the topic, and end with a thesis statement.
Paragraph 2: Background of the issue.
 Paragraph 3: Side 1 of the issue (pro, for example).
Paragraph 4: Side 2 of the issue (con, for example).
Paragraph 5: Side 3 (maybe it’s a blend of the sides 1 & 2 or a grey area).
Paragraph 6: Conclusion

 

Option 2         
Paragraph 1: Hook, introduce the topic, and end with a thesis statement.
Paragraph 2: Both pro & con within a subtopic of the issue (ex: school uniforms & gangs)
Paragraph 3: Both pro & con within a subtopic of the issue (ex: school uniforms & cost)
Paragraph 4: Both pro & con within a subtopic of the issue (ex: uniforms & individuality)
Paragraph 5: Conclusion

Remember, a body paragraph is like a container. If you were moving out of your house, you wouldn’t put your forks and socks in the same box, right? Each body paragraph should make a claim about the piece you are writing about. For example, each paragraph might be about a symbol in the essay that speaks to the overall theme the essay is trying to argue. The structure of that body paragraphs should be:

1. Topic sentence
2. Supporting evidence/quote
3. Explain what that quote means and how it proves the point you are making.
4. Tie this to thesis/show how it applies to the thesis and transitions to next paragraph.

Then, you need a conclusion paragraph that sums up all your main points from the body paragraphs.

 Paper requirements: 1,000 – 1,500 words (not including the title and References page). Use at least 3 reputable (Links to an external site.) sources. APA format (Title Page, Paper, References) 1-inch margins Double-spaced, Times New Roman, 12-point font Indented paragraphs Third-person POV (no I, you, we, us, our) No contractions No plagiarism!!!