I’m working on a History question and need guidance to help me study.
Assignment Guidelines: Pick a product (or idea) from the Shaffer reading Create a marketing plan that includes the following elements:
- Overview – What is the plan and what will it accomplish?
- Definition – What are you selling? Where does it come from? Whyis it desirable?
- Marketplace – Who wants this item and why? Where is it going? Why is it going there？
- Risks – What are the challenges involved in selling and transporting the product?