Amherst Selling Pepper in the Ancient World Paper

I’m working on a History question and need guidance to help me study.


Assignment Guidelines: Pick a product (or idea) from the Shaffer reading Create a marketing plan that includes the following elements:

  1. Overview – What is the plan and what will it accomplish?
  2. Definition – What are you selling? Where does it come from? Whyis it desirable?
  3. Marketplace – Who wants this item and why? Where is it going? Why is it going there?
  4. Risks – What are the challenges involved in selling and transporting the product?

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