Data Visualization Techniques Descriptive Analytics Summary

I need an explanation for this Marketing question to help me study.


From our reading this week, Sahay, A. (2018) Descriptive Analytics: Data Visualization HBSP MK336 Course Pack (Links to an external site.) pgs. 1 – 4, we learned that the arrangement and display of data are important to descriptive analytics. The chapter outlined many forms of data visualization. At this link is the data we will use in the Case Study. It is a simple Excel file of 5 columns and 51k+ rows of data from BigBasket purchases during 2014 – 2016.

Select and discuss 3 of the data visualization techniques presented in our reading that would give someone who is not familiar with the firm BigBasket or its customers a baseline as to what BigBasket does and who are its customers.


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