Differences Between Industries and Markets & Classification of Goods Discussion

I need an explanation for this Marketing question to help me study.

 

Answer each question with 3 paragraphs (around 5 sentence each paragraph or more if needed)

you are expected to conduct research and obtain references to support your answers

question 1

• Provide a definition of Industries and Markets.
• How do they differ?
  • What do marketers research and evaluate when conducting an Industry Analysis?
  • What do marketers research and evaluate when conducting a Market Analysis?

  question 2

  • List and explain Copeland’s classification of Goods. In your answer, include a brief discussion on the two main different types of Services.
  • Discuss and explain the relationship between consumer’s income and purchasing power, to each classification of goods.
  • Discuss and explain the relationship between social and environmental responsibility and sustainability, to each classification of goods.

  question 3

• What is the difference between an international (also known as multinational) marketing strategy, and a global marketing strategy?
• Provide an explanation as to why global enterprises attempt to standardize their Marketing Mix Strategy to a global consumer market.
• What have sociologists and economists noticed about consumer cultures in increasingly globalized economies? How does that impact the marketing field?

question 4

• What does it mean to study Consumer Behavior? Why do marketers want to deep-dive into understanding consumer’s purchasing patterns and trends? You may use the definition covered in class, but are expected to provide a thorough answer.
• List the 5-Step Consumer Decision Process:
  • Provide a brief explanation of each step
  • Explain each step from a Marketer’s perspective, use real-world examples to support your answer(s).