Emerson College Brand Builder Podcast Discussion

I’m stuck on a Marketing question and need an explanation.

 

After viewing and listening to these materials please post a response to the following questions:

  • What are some advantages and disadvantages of brand extensions?
  • What is the most outrageous extension you have observed?
  • What type of extension is Elements by Lokai?
  • Do you think the new extension : Elements by Lokai is effective?
    • Why, or why not?

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