Can you help me understand this Health & Medical question?
Book Needed to answer the Questions:
TEXT:Berkowitz, Eric N., Essentials of Health Care Marketing, 4th Ed., Jones and Bartlett, 2017
Suggested length for answers is one page each for Questions 1 and 3, and two pages each for Question 2 and 4.
- 20 points. What is the relationship between a Mission Statement, Strategy and Tactics? Gives at least one example of each. (One page)
- 20 points. Define market segmentation. Suggest possible ways to segment each of the markets listed below.You may use a flow chart or diagram followed by a written explanation. (Two pages)
- Orthopedic Surgery Group Practice
- Over-the-Counter Bandages (Band-Aids, etc.)
- Tylenol brand pain reliever
- 20 points. Define the terms “Primary and Secondary Marketing Research” and give an example of each. (One Page)
- 40 points. Define the terms Market Size and Market Share. Discuss methods for calculating market share. Explain how the following diagram is used to evaluate a product portfolio. (Two Pages)