Essentials of Health Care Marketing

To critically reflect your understanding of the readings and your ability to apply them to your Health care Setting.


Students will judgmentally evaluate the readings from Chapter 5 and 6 in your textbook. This job is planned to help you appraisal, assess, and apply the readings to your Health Care marketing program as well as develop the underpinning for all of your lasting projects.

You need to read the article (in the additional weekly reading resources localize in the Syllabus and also in the Lectures link) assigned for week 3 and develop a 2-3-page paper replicating your thoughtful and capacity to apply the readings to your Health Care Marketing Program. Each paper must be typewritten with 12-point font and double-spaced with standard margins. Follow APA style 7th edition format when referring to the selected articles and include a reference page.

Similarity SafeAssign is required.


1. Introduction (25%) Deliver a brief outline of the meaning (not a description) of each Chapter and articles you read, in your own words.

2. Your Critique (50%)

What is your reaction to the content of the articles?

What did you learn about creating and printing brochures? What type of information must contain the brochures?

What did you learn about Disaster Plan?

Did these Chapter and articles change your thoughts about Marketing to ethnic communities? If so, how? If not, what remained the same?

3. Conclusion (15%)

Briefly recapitulate your opinions & assumption to your critique of the articles and Chapter you read.How did these articles and Chapters impact your thoughts on Newsletter and marketing?

Evaluation will be based on how clearly you respond to the above, in particular:

a) The clarity with which you critique the articles;

b) The depth, scope, and organization of your paper; and,

c) Your conclusions, including a description of the impact of these articles and Chapters on any Health Care Setting.

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