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Marketing Medicine to Millennials: Preparing Institutions and Regulations for Direct-to-Consumer Healthcare
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Healthcare Consumerism: Marketing’s New Imperative
What are your strategies to reach the “informed” healthcare consumer?
When conducting market research, healthcare organizations use a variety of methods to collect and report data. From how this data is collected to who collects it, when they collect it, and how they report it, organizations need to establish ethical standards for the research process. For this discussion, you examine ethics in market research and recommend strategies to address unethical behaviors.
- Select a data collection or reporting method used in healthcare marketing research and reflect on related ethical considerations.