Health Communication Channel Analysis

Instructions:

1. After researching various health communication channels (e.g., posters, brochures, videos, events, etc.), select three channels that you can use to address one health issue/behavior targeting an intended audience that you are interested in. The health issue/behavior should be different from your group project health issue/behavior.

2. Give two clear examples of the advantages (2 each) and the disadvantages (2 each) for each of the three channels selected. This assignment asks for you to compare and contrast the advantages and disadvantages of the channel you have selected (e.g., events, posters, brochures, etc.). You will not be speaking to the advantages and disadvantages of the real-world example that you have found.

Evaluation criteria:

  • Three communication channels selected that fit the health behavior/issue and target audience. (1 point each channel 3 points in total)
  • At least two Advantages of each channel (1.25 points for each Advantage) 2.5 points total for each channel selected
  • At least two Disadvantages of each channel (1.25 points for each Disadvantage) 2.5 points total for each channel selected
  • Writing mechanics (2 points): solid academic writing following the format of following example (be sure to include titles and section subheadings).
  • Total 20 points possible.

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