Ice Cream Product Adaptation in the Turkey Markey Memorandum

I don’t know how to handle this Marketing question and need guidance.

 

What product adaptations would be required to make your product successful in your chosen market?

Consider the 4 P’s:

1. Product (Size, ingredients,… )
2. Price (commodity? luxury?)
3. Promotion (what aspects of it would you promote)
4. Place (where would you sell it?)

Explain WHY you would make those adaptations

Would you keep the existing brand or rebrand? WHY?

Your memo should be concise and to the point. Statements should explain why you made those adaptations and should be backed up by data and properly referenced. Use charts and graphs when appropriate to illustrate data.WRITE IN MEMO FORMAT.

Temo Memo 3: Adaptations (2)

Criteria	Ratings	Pts
This criterion is linked to a Learning OutcomeProduct Adaptations	0.9 ptsWell done! 0.7 ptsProficient 0.5 ptsCompetent 0.3 ptsNovice 0.0 ptsMissing	0.9 pts
This criterion is linked to a Learning OutcomePricing Strategy	0.9 ptsWell done! 0.7 ptsProficient 0.5 ptsCompetent 0.3 ptsNovice 0.0 ptsMissing	0.9 pts
This criterion is linked to a Learning OutcomePromotion Strategy	0.9 ptsWell done! 0.7 ptsProficient 0.5 ptsCompetent 0.3 ptsNovice 0.0 ptsMissing	0.9 pts
This criterion is linked to a Learning OutcomePlace	0.9 ptsWell done! 0.7 ptsProficient 0.5 ptsCompetent 0.3 ptsNovice 0.0 ptsMissing	0.9 pts
This criterion is linked to a Learning OutcomeBrand	0.9 ptsWell done! 0.7 ptsProficient 0.5 ptsCompetent 0.3 ptsNovice 0.0 ptsMissing	0.9 pts
This criterion is linked to a Learning OutcomeGrammar, Formatting, Typos	0.5 ptsWell done! 0.4 ptsProficient 0.3 ptsCompetenet 0.1 ptsNovice 0.0 ptsIllegible	0.5 pts
Total Points: 5.0