Johnson & Wales University Improvements in Jones Store Case Summary

I’m working on a Marketing question and need guidance to help me study.

Format for Assigned Cases:

1. Cover Page: Name, date, case
2. Situation Analysis: summarize the case in your own words. 1 page or less
3. Major Question – right from the book
4. Alternative Solutions to the problem (must have a minimum of 3)
   1. Advantages for each alternative
   2. Disadvantages for each alternative
5. Recommendation: which alternative do you think is the most viable and why? (this should be about 1 page)
6. Justification: back up your decision with outside resources; minimum 3 per case (textbook should be a source).
7. Works Cited Page