Key Insights & Practical Lessons Worlds Largest Retailer Discussion

Question Description

I’m trying to study for my Marketing course and I need some help to understand this question.


Discussion 1

Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products:

  • Coca-Cola Classic
  • Apple iPhone
  • Nike basketball shoes
  • L’Oreal Shampoo
  • Pick one of these products, identify two competitors, and discuss what it is they offer that competes with your product.
  • For the product you selected, describe the unique selling proposition (USP). How is your product superior to the competitors you identified?

Discussion 2

When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. Choose one of the following businesses:

  • McDonald’s
  • Cadillac
  • Walmart
  • What words, feelings and images immediately come to mind when you hear the brand name you selected, or see the brand logo?
  • Discuss how the marketers have created these feelings and thoughts for consumers and why you think they created them.


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