Key Insights & Practical Lessons Worlds Largest Retailer Discussion
Question Description
I’m trying to study for my Marketing course and I need some help to understand this question.
Discussion 1
Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products:
- Coca-Cola Classic
- Apple iPhone
- Nike basketball shoes
- L’Oreal Shampoo
- Pick one of these products, identify two competitors, and discuss what it is they offer that competes with your product.
- For the product you selected, describe the unique selling proposition (USP). How is your product superior to the competitors you identified?
Discussion 2
When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. Choose one of the following businesses:
- McDonald’s
- Cadillac
- Walmart
- What words, feelings and images immediately come to mind when you hear the brand name you selected, or see the brand logo?
- Discuss how the marketers have created these feelings and thoughts for consumers and why you think they created them.
