Oklahoma City Community Is March Madness Really Maddening Discussion

I need support with this Marketing question so I can learn better.


March Madness? What is it about? Is it about basketball? College? NCAA? Sweet 16 brackets? Advertising? March Madness is the biggest sporting event of the year. MUCH bigger than the Superbowl. Is that right? Should we be spending all this money, time, and attention, on an amateur sport competition? Why?

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