Olympics in Rio de Janeiro Discussion
I’m stuck on a Marketing question and need an explanation.
Chapter Review
Winning Edge
Travel and Tourism Team Decision-Making Event
The 2016 Summer Olympics in Rio de Janeiro, Brazil, had some U.S. tourists hesitant to attend the games because of the city’s reputation for high crime rates.
Brazil is the most-visited country on the continent of South America, and Rio de Janeiro (Rio) is one of the world’s most popular destinations. Rio is the second-largest city in the country. The beautiful beaches, including Copacabana and Ipanema, are major attractions.
The city is often identified with the 125-foot-high statue “Christ the Redeemer” located on top of Corcovado Mountain within the city limits of Rio. The peak can be reached by a 20-minute train ride and a climb up 222 steps. For those not wanting to make the climb, elevators and escalators also take visitors to the observation deck at the foot of the statue. More than 300,000 visitors visit the statue each year.
No trip to Rio is complete without a cable car ride to Sugarloaf Mountain, which rises straight from the water’s edge at the entrance to Guanabara Bay. Its name is derived from its resemblance to a refined sugar block used in the 19th century. The cable car ride provides a breathtaking view of the surrounding city and gleaming bay areas.
Your public relations team has been hired to develop a marketing plan for Rio de Janeiro to ease the concern of international travelers to the Summer Olympics. U.S. tourists must feel that they will be safe attending the 2016 Olympic Games. Your presentation must include all of the extra measures that the Brazilian government will take to assure the safety of international guests.
Think Critically
- Why should a SWOT analysis be conducted for Rio de Janeiro?
- What can officials in a country with a negative crime record do to convince tourists that they will be safe?
- What are some SMART objectives for this plan?
- What types of communication would you use to attract guests to the Summer Olympics?
- 400+ Words, 4+ References, APA Formatting.
