I’m studying for my Marketing class and need an explanation.
If you were the product manager of a leading brand of laundry detergent, how would each of the following help you do your job? EXPLAIN!
a. Observational studies in a retail store.
b. Observational studies in a consumer’s home.
2. Be a mystery shopper and assess the services provided to customers at the checkout counter at a local grocery store. Complete the following structered observation table:
|Too few checkout counters||Yes||No|
|Long wait in line||Yes||No|
|Cashier: Quick and efficient||Yes||No|
|Cashier: Friendly and pleasant||Yes||No|
|Cashier: Prices well recorded||Yes||No|
|Purchases packed quickly||Yes||No|
|Purchases packed poorly||Yes||No|
|Bags carried to car||Yes||No|
|Bags provided were attractive||Yes||No|
|Bags provided were flimsy||Yes||No|
3. You have been asked to design an appropriate communication method to find out students’ feelings and opinions about the food services available on campus. What method of administration would be appropriate? Justify your answe