Rapid & Slow Skimming Slow Penetration & Rapid Penetration Questions

I’m stuck on a Marketing question and need an explanation.

 

1. What does PLC stand for?

2. The iPhone is a product in the __________ stage of the product life cycle.
A) Introductory.
B) Growth.
C) Maturity.
D) Decline.

3. What successful strategies are/should be used to market the iPhone at this stage of its PLC?

4. The Apple Watch is a product in the __________ stage of the product life cycle.
A) Introductory.
B) Growth.
C) Maturity.
D) Decline.

5. What successful strategies are/should be used to market the Apple Watch at this stage of its PLC?

6. The regular digital alarm clock is a product in the __________ stage of the product life cycle.
A) Introductory.
B) Growth.
C) Maturity.
D) Decline.

7. What successful strategies are/should be used to market the Times digital alarm clock at this stage of its PLC?

8. The self-driving car is a product in the __________ stage of the product life cycle.
A) Introductory.
B) Growth.
C) Maturity.
D) Decline.

9. What successful strategies are/should be used to market the self-driving Smart car at this stage of its PLC?

10. Please watch the video (click on the link below). Which strategy (i.e., pull or push) does the Coca-Cola Company rely on? In your opinion, was this strategy effective? Why or why not?
Coca-Cola Happiness Machine