The Cayenne Launch Case Questions

I’m trying to learn for my Marketing class and I’m stuck. Can you help?

 

Case questions for one-page write-up:
(1) Is the Cayenne a good fit with the Porsche brand?
(2) Do the message board posts in the case represent typical Porsche customers, or only the most extreme (opinionated) customers?

 

"Get 15% discount on your first 3 orders with us"
Use the following coupon
"FIRST15"

Order Now