Evaluate the impact corporate and social responsibility has on organizational activities.

Scenario:

You work for a U.S. based company that leaves a large carbon footprint because it relies heavily on paper, ink cartridges, and plastic. While there seem to be some legal requirements for sustainable activities, they are not in effect yet and the company does not want to adopt any changes in their own processes until they are. “Why do more than we have to,” said the CEO at a recent meeting. Still, they would like to do something that shows the community where they reside that they are aware of their actions, and are trying to make some changes for the better – it would also be a nice PR move. Your task is to present recommendations to the CEO in a way that persuades him to have the company take on social responsibility in a meaningful way.

Instructions:

  • Create a PowerPoint presentation to be given to the CEO that includes slides that evaluate the given corporate social responsibility (CSR) impacts on the business activities.
    • Address the following:
      1. Differentiate areas of corporate social responsibility (CSR) as they relate to business culture, public policy, ethics, marketing, and environmental concerns.
      2. What are the consequences of using CSR as a “PR move” (be sure to consider social, economic and environmental consequences)?
      3. Describe the U.S. national and international trends in CSR, as well as their benefits.
      4. What recommendations would you offer the CEO in this situation? 
  • Your PowerPoint should include:
    1. Title Page (first slide).
    2. A minimum of six “body” slides.
    3. At least one to two full slides for each topic noted above.
    4. Succinct text and bullet points.
    5. Relevant images, photographs, and/or charts. A list of references (last slide).
    6. A script in the presenter’s notes section of each slide that includes what you would say when presenting your PowerPoint to the team.
  • Use at least three credible sources. These should be cited and in APA format.

Resources

Grading Rubric

F F C B A
0 1 2 3 4
Did not Submit No Pass Competence Proficiency Mastery
Not Submitted Used unclear verbiage about the areas of corporate social responsibility (CSR) as they relate to business culture, public policy, ethics, marketing, and environmental concerns to be presented to the CEO.  

The impact corporate and social responsibility has on organizational activities

Adequately differentiated areas of corporate social responsibility (CSR) as they relate to business culture, public policy, ethics, marketing, and environmental concerns to be presented to the CEO.

 Clearly differentiated areas of corporate social responsibility (CSR) as they relate to business culture, public policy, ethics, marketing, and environmental concerns to be presented to the CEO. Comprehensively differentiated areas of corporate social responsibility (CSR) as they relate to business culture, public policy, ethics, marketing, and environmental concerns to be presented to the CEO in a well-created presentation.
Not Submitted Used unclear verbiage about the consequences of using CSR as a “PR move” (consider social, economic and environmental consequences) to be presented to the CEO. Adequately identified the consequences of using CSR as a “PR move” (consider social, economic and environmental consequences) to be presented to the CEO. Clearly identified the consequences of using CSR as a “PR move” (consider social, economic and environmental consequences) to be presented to the CEO. Comprehensively identified the consequences of using CSR as a “PR move” (consider social, economic and environmental consequences) to be presented to the CEO in a well-created presentation.
Not Submitted Used unclear verbiage about the local and international trends in CSR, as well as their benefits to be presented to the CEO. Adequately described the local and international trends in CSR, as well as their benefits to be presented to the CEO.

 

 Clearly described the local and international trends in CSR, as well as their benefits to be presented to the CEO. Comprehensively described the local and international trends in CSR, as well as their benefits to be presented to the CEO in a well-created presentation.
Not Submitted Used unclear verbiage about the recommendations to offer the CEO in this situation.

The impact corporate and social responsibility has on organizational activities

Adequately explained recommendations to offer the CEO in this situation.

 Clearly explained recommendations to offer the CEO in this situation. Comprehensively explained recommendations to offer the CEO in this situation in a well-created presentation.
Not Submitted Failed to use or attribute credible sources in the presentation. Used and attributed some credible sources in the presentation. .
Not Submitted Failed to use title slide, six body slides, reference slide, and graphics in the presentation. Used general title slide, six body slides, reference slide, and graphics in the presentation.
Not Submitted Failed to use speaker notes in the presentation. Used general speaker notes in the presentation.