SWOT analysis
SWOT analysis
Situation Analysis
MKTU 605: Week 3 Assignment and Rubric
Length: 1-3 Pages, not including references
Value: 80 Points
Read the rubric below to develop a scope of work. Then, google commonly used graphics that are used to depict a situation analysis, which is also known as the SWOT analysis.
Next, develop a situation analysis for your product and service. Include at least sixteen elements; four elements for each strength, threat, opportunity, and weakness.
Then, create a graphic that describes your situation analysis. In a narrative, explain each element in the SWOT, including why the element is important and how you can mitigate or exploit the element in the marketing plan.
Do not simply bulletize the elements of the situation analysis. You must discuss each element of the situation analysis and its impact on the marketing effort. Think through how each element could be either mitigated or exploited in the marketing plan. Include this analysis in the discussion. Do not leave the interpretation of the graphic to the reader to discern. Always explain the takeaways you want the reader to comprehend.
Rubric: Evaluation Criteria
| Grading Elements | Exemplary | Proficient | Developing | Emerging
|
| Situation Analysis Description | 20 –18
Clearly and concisely describes sixteen SWOT factors that will/can impact the marketing plan of your product/service.
|
17-14
Fairly clearly describes sixteen SWOT factors that will/can impact the marketing plan of your product/service. .
|
13 – 11
Describes twelve or more SWOT factors that impact will/can the marketing plan of your product/service.
.
|
10 – 0
Vaguely describes fewer than nine SWOT factors that will/can impact the marketing plan of your product/service.
|
| SWOT Impacts | 20-18
Clearly and concisely describes how the SWOT can be mitigated or exploited. |
17-14
Fairly clearly describes how the SWOT can be mitigated or exploited.
|
13-11
Somewhat describes how the SWOT can be mitigated or exploited. |
10 – 0
Vaguely describes how the SWOT can be mitigated.
|
| References | 20-18
Lists at least eight references supporting the SWOT. |
17-14
Lists at least eight references supporting the SWOT.
|
13-11
Lists at least five references supporting the SWOT.
|
10 – 0
Lists fewer than three references supporting the SWOT. . |
| Writing & Presentation Mechanics and APA
|
20-18
The narrative and presentation is logical, well-written, and the required length. Spelling, grammar and, punctuation are accurate. Paper is APA formatted.
The graphic clearly presents the data.
The presentation is not text-heavy and uses bullet points that spark interest. The presentation is supported by data, and is visually appealing, and is easy to understand.
|
17-14
The narrative and presentation is logical, well-written, and is the required length. Minor errors in spelling, grammar and/or punctuation. Paper is somewhat APA formatted.
The graphic clearly presents the data.
The presentation is not overly text-heavy and uses bullet points that spark interest. The presentation is supported by data and is somewhat visually appealing, and easy to understand.
|
13-11
The narrative and presentation is somewhat logical and is the required length. Minor errors in spelling, grammar and/or punctuation. Paper is partially APA formatted.
The graphic clearly presents the data.
The presentation is somewhat text-heavy. The presentation is not supported by data, and is not visually appealing, nor easy to understand.
|
10 – 0
The narrative and presentation lack clarity and may be confusing, and too long or too short. Paper is not APA formatted.
Numerous errors in spelling, grammar and/or punctuation.
The graphic clearly presents the data.
The presentation is text-heavy. The presentation is not supported by data.
|
