MACHINE LEARNING ALGORITHMS TO DRIVE CRM IN THE ONLINE E-COMMERCE SITE AT VMWARE

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MACHINE LEARNING ALGORITHMS TO DRIVE CRM
IN THE ONLINE E-COMMERCE SITE AT VMWARE

Case Analysis

1- Identify the main problem/opportunity of the case

2- Perform an analysis of the company (issues, internal and external analysis, proposed solutions)

3- Develop an implementation plan for the solution you select and discuss the change management activities required for the implementation

4- Consider the data of the case, what variables would you use to develop the analytics model?

5- Develop a presentation using Mento-Pyramid method to present your analysis.

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