money
Does money really make the world go round
Discussion:
Note
Make sure you use the readings to support your discussion and don’t forget to cite and list your sources.
In each discussion forum, students are expected to respond to the prompt by providing an informed, rigorous, and professional post. The initial post should be at least 150 words. In addition, students are required to respond at least 2 times to their classmates’ posts in a similarly informed, rigorous, and professional manner. Peer replies should be at least 100 words in order to qualify as substantive. Refer to the discussion rubric for more details.
Discussion: Current Event
Discussion 2
For this assignment, you will mainly use IBISWorld to complete a Market Structure Analysis. This assignment was adapted from Core Microeconomics, Chiang, 3rd edition.
Accessing IBISWorld:
A. In the Online Library box, click “Additional Library Resources” on the Portal Home Page which takes you to the “Additional Library resources” screen.
B. Scroll down and click on “IBISWorld” which will take you to the IBISWorld Home Page.
C. Your journey into a selected industry begins by clicking on the first listing in the gray-shaded box, US Industry Reports (NAICS).
- Choose TWO specific products. These products MUST be sold in different industries. For example, you could choose domestic airline travel and dish detergent.
Product #1:
Product #2:
- Consider the Market Factors for each product. Please conduct some research on IBISWorld [and outside research] to address TWO to FOUR market factors listed in the Market Factors section below:
- Market Factor 1 – Number of firms:
• Is the industry composed of many firms, each with limited or no ability to set the market price, such as local pizza places, or is it dominated by a large firm such as Wal-Mart that can influence price regardless of the number of other firms? - Market Factor 2 – Nature of the product:
• Are we talking about a homogeneous product such as salt, for which no consumer will pay a premium or are we considering leather handbags, which consumers may think vary greatly, in that some firms (Coach, Gucci) produce better goods than others? - Market Factor 3 – Barriers to entry:
• Does the industry require low start-up and maintenance costs such as found at a roadside fruit and vegetable stand, or is it a computer-chip business that may require $1 billion to build a new chip plant? - Market Factor 4 – Price control (market power):
• For example, pharmaceutical companies can set prices for new medicines, at least for a period of time, because of patent protection. Farmers and copper producers have virtually no control and get their prices from world markets. Possible market structures range from perfect competition, characterized by many firms, to monopoly, where an industry is made up of only one firm.
Factor #1 explanation:
Factor #2 explanation:
- Conduct some additional research and reflect upon the information that you have learned in this course, then make a determination regarding the type of market in which the product is sold. In other words, indicate whether it operates in a perfectly competitive, monopoly, oligopoly, or monopolistically competitive market. Justify your response.
Type of Market:
Justification:
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