strategic planning

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strategic planning

READINGS TO COMPLETE ASSIGNMENT

—MAKE SURE TO USE BOTH READING AND LINK ATTACHED AS WELL AS EXTERNAL RESOURCES

Marketing builds on strategic planning and incorporates the mission and vision, market analyses, stakeholders, differentiation, customer value, etc.  Select one of the strategies that you outlined in your strategic plan and explain how a marketing plan can help advance that strategy.  Describe who your customers would be and how you would target them.

 

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