Social Media Campaign For COVID-19

APA format

1-3 paragraphs answering each section.

Topic is Increased risk of infection with covid-19 among the population of persons aged 65 and above of Hudson County, NJ related to knowledge deficit of preventive measures such as mask wearing, social distancing and vaccination as evidenced by an overall increase in covid-19 cases.

(B1) Health Inequity/Disparity 

Explain how the health concern from your community health nursing diagnostic statement is linked to a health inequity or health disparity within the target population.

(B1a) Primary community and Prevention Resources

Discuss the primary community resources and primary prevention resources currently in place to address the health concern.

(B1b) Underlying Causes

Accurately and logically discuss the underlying causes that contribute to the selected primary health concern. (This may be similar from the information you included in section B1).

(B2) Evidence-Based Practice

Logically and appropriately include evidence-based practice article(s) relevant to the selected primary prevention field experience topic.  Look for 1 or more articles that provide evidence for strategies, best practices, or guidelines that have been used to improve the problem within communities

[[This is not a section to discuss the reason for the problem in your community. Instead you should discuss the best practices (EBP) for prevention/promotion of the health concern. Discuss and in-text cite and reference scholarly journal article(s) to support the practices for the primary prevention topic.]]

(B2a) Identification of Data

In this section include relevant data relating to selected field experience topic at the local, state, or national level and discuss your findings. This should include supportive data that your prevention topic is a true problem in your community.

(C1) Social Media Campaign Objective

The description presents a measurable objective of what you hope to accomplish to improve the health concern for your population using the social media campaign. Refer to the SMART tool in the CDC intervention section: CDCynergy.

Components of the social media campaign objective should include

• improving what,
• for whom (target population)
• by what percent
• in what time frame.

(C2) Social Marketing Interventions

Provide 2 specific population focused social marketing interventions to aid in meeting your objective in section C1. Describe how each intervention would improve the health message related to the selected field experience topic.

(C3) Description of Social Media Platform 

Describe applications you will use to implement your interventions (e.g. Facebook, Twitter, YouTube, Blogs, Snapchat, Instagram and others) that enable users to create and share content or to participate in social networking (electronic dissemination of ideas).

(C3a) Benefits of Social Media Platform 

Discuss how each platform will support preventative healthcare in your target population for your identified health problem.

(C4) Benefit to Target Population

You will Discuss how your target population will benefit from the social media campaign. Discuss how your target population would benefit from using social media to receive the health care message.

(D) Best Practices for Social Media

Discuss the general principles for best practice in implementing all types of social media tools for healthcare marketing. Look at the key concepts from 5.1  and 5.2 in your course material and refer to the CDC social media toolkit.

(E1) Stakeholder Roles and Responsibilities

A stakeholder is someone who has an interest in the health problem and whose support is required for the social media campaign to be successful. Stakeholders have a special connection to you and your involvement in the prevention of the health problem Identify the role and responsibilities for each stakeholder

• They are or could be affected by the social media campaign
• They are interested in how the social media campaign will impact them
• They may know what you need to know for the campaign to be successful
• Points of view from community perspective
• Communicates your message (e.g. Advertises your campaign)

(E2) Potential Public and Private Partnerships

Partners have a working relationship to you and collaborate in an official capacity on the social media campaign. Discuss potential public partnerships relative to implementing your campaign (Public partners are comprised of organizations that are owned and operated by the government and exist to provide services for a community (e.g. law enforcement, healthcare agencies, emergency medical service (EMS), schools). Discuss potential private partnerships relative to implementing your campaign (Private partners is usually composed of organization that are privately owned and not part of the government (e.g. businesses, independently owned institutions, grocery stores).

Partners:

• are interested in fulfilling their role in the campaign and staying informed
• they work together with you to benefit everyone involved
• help to solve problems by seizing opportunity or sharing resources

(E3) Timeline

Discuss in detail the timeline with dates (week 1, week 2, etc.) for implementing the campaign.

Consider benchmarks (time points) from the planning phase to the evaluation phase.

(E4) Evaluation

Explain how you will evaluate the effectiveness of meeting your measurable objective for the social media campaign. Include a measurement tool.

(E5) Cost of Implementing the Campaign 

Discuss the estimated direct/indirect costs of planning, implementing, and evaluating your campaign.

(F) Reflection on Social Media Marketing

Reflect on how the community health nurse can use social media marketing to promote healthier populations (provide one or more examples).

(F1) Reflection on Future Nursing Practice

Reflect on how you can apply a social media campaign to your future nursing practice (provide one or more examples).