Peer to Peer Fundraising
Updated Instructions – 08/03/20
Peer-to-Peer (P2P) fundraising is an important movement taking place in
the nonprofit sector. It entails special event fundraising coupled
with a new set of online fundraising strategies and social media
activities. For this assignment, complete the following.
• Research an actual P2P event that took place within the past year
(such as a Gala, Walkathon, Bike Tour, 5K Race, Bowlathon, Golf Outing,
Auction, Community Event, etc.) or an event coming up.
• Create an event that you think would make for a good P2P fundraising event for your nonprofit organization.
• In light of COVID-19, your event can be live, face to face. If you
choose face to face, be sure to address how you will incorporate safety
protocols (social distancing, safety protocols, hand sanitizing, masks,
factor in CDC/government restrictions) somewhere in the narrative and on
the budget. Of you can convert it to a virtual event.