AMAZON SPEAKER NOTES 

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AMAZON SPEAKER NOTES

We introduced this assignment in Week 1. Part 2 of 3 parts is due this week. This project should be an integrated description and analysis of the business model of a Fortune 500 company of the group’s choosing. Groups will complete a strategic analysis of the organization, and a brief description of the recommendations developed by your team for helping the organization achieve continued success.

· Part 2 – Present a strategic analysis of the organization. Conduct a SWOT analysis of the organization. Identify the organization’s strengths and weaknesses, its unique capabilities, the significant threats it faces and opportunities it has. Make sure you look at and analyze the organization from both an internal and external (industry analysis and macro-environmental) perspective. You should include attention to both business and functional-level issues and factors.

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