After learning about ambush marketing in this week’s work, think about an example of ambush marketing you have witnessed dealing with a company and a sporting event. Write a 2-3 page description of the ambush marketing. In your assignment, you should address the following:
- What was the company who did the ambush marketing?
- What event was the company trying to associate itself with?
- Was the marketing done in a close proximity to the event or done remotely?
- What were some things the company did to try to imply a relationship with the event? Name some ways that the company tried to capitalize on the popularity of the event.
- Do you think that the campaign was successful? Why or why not?