Culture and Diversity in the Media
Culture and Diversity in the Media
Write a 3 pages (double-spaced) paper supported with evidence from the sources provided in Lesson 3 and two advertisements of your choice. Follow the below prewriting steps before writing your essay.
You need to cite 4 sources, including your two ads and at least one source from Lesson 3, in APA format for this assignment.
After working through the materials in Lesson 3, consider whether you think marketing has positive or negative effects on culture(s), and find reasoning from the sources in Lesson 3 in support of your stance.
Find two advertisements that strike you as culturally significant (for example, you can see clearly how they play on cultural values; or they promote a certain message about a culture or multiple cultures). They can be in print magazines, or you can search YouTube.
Determine the primary audience for each ad. Who is likely to be interested in each product? Consider demographics (gender, age, economic status, ethnicity, sexuality) as well as other cultural groups (sports fans, people in the fashion community). Consider how the ads play to the cultural values of these particular groups.
