Health Beliefs Culture & Cultural Values Discussion

I’m stuck on a Health & Medical question and need an explanation.

Why is an understanding of health beliefs, culture, and cultural values relevant in the context of health communication? Describe ways in which health communication messages can potentially be at odds with cultural or spiritual values or health beliefs. Provide an example of a health communication message that illustrates culturally competent communication. How did this message address cultural values or health beliefs for the intended audience?

Please answer with a minimum of 300 words. Please cite any and all references.