intellectual property protections

Scenario:

Your U.S. based company is a new start-up and they sell packaged consumer goods from dish detergent to fabric softener to air fresheners. They want to become the one-stop-shop for all household cleaning needs. Every product is guaranteed to be organic, sustainable, environmentally friendly, and will cost only $4.50 each. You work in the legal department and are assigned the duty to research what it will take to protect the company’s intellectual property rights; specifically, a trademark for their logo.

Instructions:

• Prepare a flowchart in Microsoft Word for the given business situation that analyzes the impact intellectual property has on various business functions.
  • Address the following using full detail and text within the flowchart:
    1. Start the flowchart by identifying the different intellectual property opportunities available to the company (such as registering trademarks, trade secrets and patents) and the process a company needs to undertake to secure its rights to those assets.
    2. Next, include in the flowchart the requirements to maintain intellectual property protections (such as renewal efforts) under federal, state (students should use their own state of residence regulations) and international laws as well as any other practical measures the company should undertake to protect their intellectual property rights.
    3. Provide a summary to the flowchart with an assessment of the impact of the digital era on intellectual property rights that the company needs to consider.

No Pass

Competence 

Proficiency

Mastery

Not Submitted

Used unclear verbiage about the different intellectual property opportunities available to the company (such as registering trademarks, trade secrets, and patents) and the process a company needs to undertake to secure its rights to those assets.

Adequately identified different intellectual property opportunities available to the company (such as registering trademarks, trade secrets, and patents) and the process a company needs to undertake to secure its rights to those assets.

Clearly identified different intellectual property opportunities available to the company (such as registering trademarks, trade secrets, and patents) and the process a company needs to undertake to secure its rights to those assets.

Comprehensively identified different intellectual property opportunities available to the company (such as registering trademarks, trade secrets, and patents) and the process a company needs to undertake to secure its rights to those assets in the well-crafted flowchart.

Not Submitted

maintain intellectual property protections

Used unclear verbiage about the requirements to maintain intellectual property protections (such as renewal efforts) under federal, state (using student’s state of residence regulations) and international laws, and other practical measures the company should undertake to protect their intellectual property rights.

Adequately determined the requirements to maintain intellectual property protections (such as renewal efforts) under federal, state (using student’s state of residence regulations) and international laws, and other practical measures the company should undertake to protect their intellectual property rights.

Clearly determined the requirements to maintain intellectual property protections (such as renewal efforts) under federal, state (using student’s state of residence regulations) and international laws, and other practical measures the company should undertake to protect their intellectual property rights.

Comprehensively determined the requirements to maintain intellectual property protections (such as renewal efforts) under federal, state (using student’s state of residence regulations) and international laws, and other practical measures the company should undertake to protect their intellectual property rights in the well-crafted flowchart.

Not Submitted

unclear verbiage

Used unclear verbiage about the flowchart with an assessment of the impact of the digital era on intellectual property rights that the company needs to consider.

Adequately summarized the flowchart with an assessment of the impact of the digital era on intellectual property rights that the company needs to consider.

Clearly summarized the flowchart with an assessment of the impact of the digital era on intellectual property rights that the company needs to consider.

Comprehensively summarized the flowchart with an assessment of the impact of the digital era on intellectual property rights that the company needs to consider in the well-crafted flowchart.

Not Submitted

Failed to use or attribute credible sources in the flowchart.

Used and attributed;

some credible sources in the flowchart.

mostly credible sources in the flowchart.

all credible sources in the well-crafted flowchart.