Marketing Management Concepts
1. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
a. Understand the meaning of perceptions of quality and customer satisfaction
b. Appreciate the different marketing research techniques and their importance.
Also, provide a graduate-level response to each of the following questions:
c. Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Discuss with supporting examples.
d. Imagine designing a conjoint for your b-school’s café. In particular, you’re in charge of the daily pizza orders. Pizzas are tricky—while they’re a simple food, they can be created in a zillion combinations. What factors should you test in terms of your fellow students’ likely preferences? Wheat crust vs. white, thick vs. thin, plain cheese vs. sausage vs. sausage and green pepper vs. vegetarian (you get the picture). Design a conjoint that would result in identifying 2 or 3 popular slices that your café managers could order every morning. The student body knows you’re responsible—how do you make most of them happy?
post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced).
Please refer to this textbox: lacobucci, D. (2018). Marketing management. 5th ed. Cengage Learning
Note: no plagiarism please