Mass Media Campaign

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Describe an example from the research literature of an effective health communication program using mass media.

 

The Mass Media Campaign which impacts influenza vaccine obtainment of University Students is a great example of an effective health communication program. The goal of the study was to examine if a campus-wide mass media promotion campaign of clinics located in the area would be devoted to providing affordable, low-cost influenza vaccinations affects the number of students who had taken the vaccine (Shropshire, 2013). Mass media campaigns are very important and help with the improvement of health behaviors and populations (Shropshire, 2013). To help increase the rates of vaccinations and provide information to the students, the campus health center along with many media campaigns utilized PowerPoint presentations, flyers, advertisements, and social media platforms to bring awareness to college students regarding influenza vaccinations.

 

What were the key outcomes of this program?

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