Imagine walking into a physician’s office where no one is working the reception area. You walk into the waiting room, and there are no seats to wait in, and you have no idea what’s going on—phones are ringing and people are running around everywhere. Everything is complete chaos! This doesn’t sound like a business anyone would want to work for or visit as a patient or customer, right?
For a healthcare office to run smoothly, many different parts must work together to meet a common goal. For all the interrelated parts to work together smoothly, policies and procedures need to be in place that not only tell employees their roles, but also tell the entire staff how the business works as a whole.
Good office managers are organized leaders who know how to rally a team. This includes eliciting feedback and allowing staff to be part of decision-making processes, delegating tasks, and effectively planning meetings that accomplish goals.
Medical office managers are also often responsible for marketing the services provided by the physician office or other facility. Today, marketing isn’t just about sending postcards with information about the office. With technology playing an increasingly important role in our lives, marketing the business also involves knowledge of websites, social media, and online newsletters and announcements.