Mobile Advertising Framework & Research Agenda Summary

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I’m stuck on a Marketing question and need an explanation.

 

Please respond to the following questions.

  • Describe the big ideas presented in chapter 10 of Media Planning Essentials.
  • Describe the advantages and disadvantages of mobile as a means of advertising
  • What is your favorite concept/lesson learned in chapter 10. Why is this your most favorite lesson. Please share one example that illustrate the concept.
  • In addition to your post,please respond to at least two different posts by your peers
  • Maximum: 1 and half page single spaced.

(a)Discuss the elements of a good strategy presented in chapter 11

and why these matter in communications planning.

(b) In addition to your post, please respond to at least two of your peers

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