Social Media Campaign Problem Definition Data and Statistics

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Develop a social media campaign to bring awareness to hazardous alcohol consumption and/or alcohol abuse among a determined target population.

  • Define the problem among the target population
  • Research and gather data and statistics on alcohol use among the target population
  • Identify evidence-based practices used for the target population http://adai.washington.edu/ebp/matrix.pdf
  • Identify a social media platform for the campaign (ex. Facebook, Twitter, Youtube, Instagram, etc) and describe the rationale for the platform
  • Develop health promotional strategies targeted for the population
  • Describe how you plan to monitor the success of your campaign.

References:

  • Start with the learning resources in the classroom.
  • Locate 7-10 journal articles or book chapters related to your special population.
  • Use only scholarly, objective sources for your project. Peer-reviewed articles found in the UMUC Library databases are generally good sources. Web-based information such as Wikipedia and About.com and popular news outlets such as Time or Newsweek are NOT acceptable sources for this project.
  • If you are unclear as to whether a source is acceptable, contact the instructor or visit the UMUC Library’s page on locating and evaluating scholarly articles:

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