Using Databases in Marketing & Direct Marketing Communication Discussion

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I’m trying to study for my Marketing course and I need some help to understand this question.

 

Respond to the following in a minimum of 175 words:

  • Imagine that a large super-center grocery store has the ultimate database for 80% of their shopping customers. They track purchasing behavior through their customer appreciation program that captures basic demographic, address, and contact information as well as all purchasing behavior. Discuss how this database might be used to support personal selling and direct response marketing.

 

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