Commerce Cosmetics & Fragrance Market Discussion

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I need help with a Marketing question. All explanations and answers will be used to help me learn.

 

Saudi Electronic UniversityCollege of Administrative and Financial SciencesECOM101 – E-commerceAssignment 3E-commerce Project2020/2021Submission:Part 1: End of week 7, Thursday 15th of October 20205 MarksPart 2: End of week 13, Thursday 26th of November 2020 10 MarksRequirement:In this project, you are required to evaluate one of the websites below based on what you learnfrom this course and your perspective. The evaluation will cover the different aspects of E-Commerce such as business idea, website design, marketing, security … etc.You will need to analyze the business and provide suggestions to improve the current business

Financial Management Average Collection Period Ratio Analysis Paper

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Can you help me understand this Marketing question?

 

Best Buy Co., Inc.

Income Statement

2/3/2018 1/28/2017 1/30/2016 1/31/2015
Revenue
Total Revenue 42,151,000 39,403,000 39,528,000 40,339,000
Cost of Revenue 32,275,000 29,963,000 30,334,000 31,292,000
Gross Profit 9,876,000 9,440,000 9,194,000 9,047,000
Operating Expenses
Selling General and Administrative 7,911,000 7,493,000 7,612,000 7,550,000
Operating Income or Loss 1,965,000 1,947,000 1,582,000 1,497,000
Income from Continuing Operations
Add Total Other Income/Expenses Net -148,000 -131,000 -272,000 -110,000
Interest Expense 75,000 72,000 80,000 90,000
Income Before Tax 1,742,000 1,744,000 1,230,000 1,297,000
Income Tax Expense 818,000 609,000 503,000 141,000
Add Discontinued Operations 1,000 21,000 90,000 -13,000
Net Income 925,000 1,156,000 817,000 1,143,000

Best Buy Co., Inc.

Balance Sheet

2/3/2018 1/28/2017 1/30/2016 1/31/2015
Current Assets
Cash And Cash Equivalents 1,101,000 2,240,000 1,976,000 2,432,000
Short Term Investments 2,196,000 1,848,000 1,384,000 1,539,000
Net Receivables 1,049,000 1,347,000 1,162,000 1,280,000
Inventory 5,209,000 4,864,000 5,051,000 5,174,000
Other Current Assets 274,000 217,000 313,000 1,047,000
Total Current Assets 9,829,000 10,516,000 9,886,000 11,472,000
Long Term Investments 0 13,000 27,000 3,000
Property Plant and Equipment 2,421,000 2,293,000 2,346,000 2,295,000
Goodwill 425,000 425,000 425,000 425,000
Intangible Assets 18,000 18,000 18,000 57,000
Other Assets 356,000 591,000 817,000 993,000
Deferred Long Term Asset Charges 159,000 317,000 510,000 574,000
Total Assets 13,049,000 13,856,000 13,519,000 15,245,000
Current Liabilities
Accounts Payable 4,873,000 4,984,000 4,450,000 5,030,000
Short/Current Long Term Debt 499,000 0 350,000 0
Other Current Liabilities 1,043,000 944,000 975,000 1,609,000
Total Current Liabilities 7,817,000 7,122,000 6,925,000 7,777,000
Long Term Debt 648,000 1,158,000 1,168,000 1,492,000
Other Liabilities 805,000 704,000 877,000 901,000
Total Liabilities 9,437,000 9,147,000 9,141,000 10,250,000
Stockholders’ Equity
Total Stockholder Equity 3,612,000 4,709,000 4,378,000 4,995,000

Using the attached financial statements for Best Buy Co., Inc. complete the financial statement analysis and ratio analysis by answering the questions below.

a. Calculate average collection period, total asset turnover, inventory turnover, and days in inventory.

b. Assess the activity of the firm, using your calculations in part a, over the four year period.

c. Calculate the gross profit margin, operating margin, and net profit margin.

d. Assess the profitability of the firm, using your calculations in part c, over the four year period.

Requirements:

  • Submit your paper in a Word document, showing all of your calculations (attach Excel File if necessary).
  • Use terms, evidence, and concepts from class readings.
  • Your paper must be formatted according to the CSU Global Writing Center.

The exercise should be 3-4 pages (not including title or reference pages), double spaced, follow the CSU Global Writing Center, and include a minimum of four (4) sources with at least 2 from scholarly or peer review journals. See the Module 2 Critical Thinking Rubric for full details on how you will be graded on this assignment.

Walmart Environmental & SWOT Analysis Paper

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I’m trying to learn for my Marketing class and I’m stuck. Can you help?

 

ONLY PART A IS NEEDED FOR THIS WEEK

Assignment Content

  1. Throughout the weeks of this course you will be developing a marketing plan for a company of your choice, section by section. In week 2, you will complete part A, in week 4, you will complete part B, and in week you will complete part C.
  2. For the purposes of this project you are to select an existing company. You should choose a company that has data readily available so you can easily access information about customer demographic/psychographic data to provide insights. You should obtain two years of annual reports as well as two years of 10K reports (which provides a comprehensive overview of the company’s business and financial condition and includes audited financial statements) for your data source.
  3. Company selection is a critical part of this project. YOU WILL USE THE SAME COMPANY FOR WEEKS 2, 4, & 6. I strongly suggest you get the annual reports and 10K’s for your selected company BEFORE making your selection. This helps assure you select a focus where the information needed is available. If you select your company THEN get the 10Ks, etc. you may find yourself challenged in getting the information you need.
  4. Please review the Strategic Marketing Plan. and prepare an APA document that addresses the elements from Part

The Cayenne Launch Case Questions

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I’m trying to learn for my Marketing class and I’m stuck. Can you help?

 

Case questions for one-page write-up:
(1) Is the Cayenne a good fit with the Porsche brand?
(2) Do the message board posts in the case represent typical Porsche customers, or only the most extreme (opinionated) customers?

 

Integrating Marketing Communication Responses

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I need help with a Marketing question. All explanations and answers will be used to help me learn.

 

1. Respond to the following in a minimum of 175 words:

Define Integrated Marketing Communication (IMC) tools. How do these tools help create successful marketing campaigns? Provide examples.

2. Reply to at least 2 of your classmates. Be constructive and professional in your responses.

Response 1. According to the Management Study Guide, “Integrated Marketing Communication tools refer to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing, sales campaigns to promote brands so that similar message reaches a wider audience. Products and services are promoted by effectively integrating various brand communication tools”. Integrated Marketing Communication tools also need to effectively communicate with its targeted audience. This can be achieved by understanding the clients needs and expectations, know what you want to communicate with the client, carefully design your message, identify the various channels of communication, have a budget set in place, and measure the results.

Some examples of Integrated Marketing Communication Tools include: Advertising, Personal Selling, Direct Marketing, Sponsorship, Mobile Marketing, Social Media Marketing, Public Relations, and Sales Promotions. An example of Personal selling would be Avon, Itworks, or Thrive where the sales representative has to sell the product or services to the clients. Personal selling includes prospecting clients, making appointments or throwing parties, share what the product has to offer, answer all the client’s questions, and closing the sale.

https://www.managementstudyguide.com/integrated-ma…

Response 2. Hi Class and Mrs. Teague

Integrated Marketing Communication tools refer to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing, sales campaigns to promote brands so that similar message reaches a wider audience. Products and services are promoted by effectively integrating various brand communication tools. According to integrated marketing communication, all aspects of marketing communication work together to promote brands more effectively among end-users and also for better results. Brands are promoted through advertising, sales promotions, banners, hoardings, public relations, social networking sites and so on simultaneously to increase brand awareness among potential end-users.’

One of the most effective ways to promote brands is through effective communication. Organizations need to communicate well with not only the potential customers but also existing customers. Communicating effectively not only strengthens relationship with your clients but also gives organizations an edge over competitors. Remember, effective communication enables message and relevant information to reach the recipients in the desired manner. Why would a customer invest in your brand if he/she is not aware of the product’s features and benefits? The unique selling points of brands need to be communicated well to the end-users by effectively integrating various brand promotion tools.

A Are Ford and Jeep in the same industry External Environment Discussion

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Need help with my Marketing question – I’m studying for my class.

 

The External Environment – Chapter 3 of Mastering Strategic Management & CNBC articles posted on Canvas about Ford and Jeep

(Short Answer/Mini-Essay – your submission should be approximately 500 – 600 words in total. Some questions might be answered in 30-40 words; other questions might require 100 words or more to answer. Feel free to use your judgement! )

1. Define an industry. Are Ford and Jeep in the same industry? Why or why not?

2. What is a five-forces analysis? Describe each of the five forces. What is the underlying principle behind a five forces analysis.

3. Based on the two articles posted, which one of the five forces is strongest in terms of affecting profits, and which one is weakest? Explain.

4. What is a strategic group map? Why is it useful?

5. Draw a strategic group map of the auto industry. What strategic groups do you see? Which group has the largest market share?

Monthly Report Case Study

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I’m trying to learn for my Marketing class and I’m stuck. Can you help?

 

You have to write a 2-3 pages report about my coop experience. each week i fill a template about the tasks i did in this week, and when i complete 4 weeks i have to write a monthly report explaining what i did in details because the weekly report is only a brief about the tasks (it must be an essay with explanations not points). This is my fourth monthly report, i will attach the 4 reports of each week and you write the monthly report. don’t write anything other than the tasks mentioned in the weekly report. (use it as a guide it has the headlines and you write the details from your own words). write skills learned more than what i wrote in the weekly report( its ok to add from your mind). And please find attached the second and third monthly report use it as a sample i want it to be in the same arrangements. Thank you.

Constructs Abstract & Concrete Property & Scale Levels Discussion

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I’m working on a Business question and need guidance to help me study.

 

1. For each of the 4 constructs, provide 1 concrete property and 1 abstract property. (8 pts)

2. SCALE LEVELS:

2a. Discuss the scale level of the Lifestyle Measures. (2 pts)

2b.Discuss the scale type of the Perception Measures. (2 pts)

2c.Discuss the scale type of the Relationship Measures. (2 pts)

3. FORMAT of attitude & behavioral scales:

3a. Discuss the scale format of the Lifestyle Measures. (2 pts)

3b.Discuss the scale format of the Perception Measures. (2 pts)

3c.Discuss the scale format of the Relationship Measures. (2 pts)

4. BONUS (2 pts) – Conduct some additional research. What type of scale is reflected in Q26-Q29 (Selection Factors)? Be sure to include your reference to get credit.

Under Armour Marketing Plan Focus Essay

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I’m stuck on a Marketing question and need an explanation.

 

WHAT TO DO

Finish the marketing plan you began in Week 2 and wow your internship bosses!

HOW TO DO IT

Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.

The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic, check out our sample McDonald’s marketing plan.

Note that you’ve already covered this first set of topics in your Week 2 situational analysis. Feel free to revise your earlier work as needed.

  • A description of your selected company/brand
  • The core products/services they offer
  • A brief history
  • Key current competitors
  • A SWOT (strengths, weaknesses, threats & opportunities) analysis
    • For each, identify and describe a minimum of 3 examples (12 in total).
  • A description of the product/service that you want to market & SWOT rationale

Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.

  • Segmentation approach and rationale
    • e.g., Demographic, geodemographic, behavioral, psychographic, etc.
  • Target market(s) description
  • Positioning statement
  • Marketing mix details
    • Address each “P” (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
  • Success metrics
    • Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
  • International considerations
    • Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
  • Conclusion
    • Summarize your plan and why it deserves to be funded.
  • References (at least 3 outside of the textbook)

Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.

Gambles Gillette Online Advertising Critique Essay

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I need support with this Marketing question so I can learn better.

 

Pick an example of an online advertising effort or marketing campaign released in 2015 or later and critique their effort. Here are some questions to get you started, however please feel free to add some of your own:

  • Who is their target audience?
  • What are they trying to advance?
  • When did you see this campaign, and where?
  • What techniques did they use?
    • Do you believe they were effective?
      • Why/why not?

You must do further research on this campaign – your own opinion can be included, but that alone isn’t particularly relevant or interesting. Any campaign that had some impact has generated chatter in advertising blogs, social media, etc. – include what others said about the campaign, and any outside analysis/statistics about the campaign that are available. Please note: Wikipedia is not an acceptable source. Please use APA format for all of your work in this class including discussion posts where research is required. Please use correct paper, reference and citation format (see OWL Purdue: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html and/or Sheridan Library Resources: https://sheridancollege.libguides.com/apa for help. You must include a SMART goal – more information will be given in class regarding this piece.

This will be a short piece (4-5 pages double spaced, not counting images) which should be included to provide context and help with recognition. Please see the lecture slides, particularly from Class 1, and come to class/view the class recordings for more in depth instructions and information on the expectations for this assignment. Time will be set aside at the beginning of each class for questions so if possible please bring your assignment questions to class as it is likely that others have the same questions you do.