Accor Hotels Case Study

Can you help me understand this Management question?

read the assigned case study and reflect on the following questions:

What external forces did Accor Hotels identify as impacting customer experiences?

Prioritise these issues and provide a rationale for your selection.

Why AccorHotels focus on integrating their content and segmentation strategies?

What key learnings that can be extracted from AccorHotels Case Study on the importance of “knowing your customer”.