Ambush Marketing

Ambush Marketing

After learning about ambush marketing in this week’s work, think about an example of ambush marketing you have witnessed dealing with a company and a sporting event. Write a 2-3 page description of the ambush marketing. In your assignment, you should address the following:

1. What was the company who did the ambush marketing?
2. What event was the company trying to associate itself with?
3. Was the marketing done in a close proximity to the event or done remotely?
4. What were some things the company did to try to imply a relationship with the event? Name some ways that the company tried to capitalize on the popularity of the event.
5. Do you think that the campaign was successful? Why or why not?