Discussion question 1

List and discuss the six [6] steps to developing an ad campaign.

Discussion Question 2

Recently, the physician marketing task force at State University Medical Center developed a physician referral directory and advertisement. The target was primary care physicians in the region who could refer patients to State University for tertiary care. A cardiologist who was an undergraduate English major chaired the committee and drafted the materials. Three months after distribution of the advertisement and directory, responses were disappointing. Explain how this process could have been improved to increase likely response

Discussion Questions 3

List and discuss each of the major components of the communications model

Discussion Questions 4

At a local hospital, a decision was made recently to downsize the nursing staff. The local television station sent a reporter and camera crew to interview the administrator regarding the impact of this action on patient care. After spending 20 minutes filming the interview, the reporter left. That evening a 15-second segment of the interview was shown that left an unfavorable impression regarding the impact on quality. The administrator wondered what went wrong. Explain how more control could have been used to send out the message about the downsizing.

For this assignment, find a scholarly article on your Week 4 short story in the SUO Library. Next, enter the online library and find one credible. Scholarly source examining the short story that was the focus of your Week 4 rough draft. Do not use popular publications, such as summaries from Masterplots or The Introduction to Literary Context, or other media that are not research oriented.

Post an annotation of your source to the discussion board. Your annotation should include:

· A complete APA citation of your scholarly article

· A paragraph of summary of the key points presented in your source. And explaining the source’s quality and how it is relevant to your analytical essay

·

Here is an example of an annotated APA entry (not an actual source): 

Smith, A. (2016). Journey into the unknown. American Literature, 22(3), 4-5.

This article compares Nathaniel Hawthorne’s “Young Goodman Brown” and Eudora Welty’s “A Worn Path,” discussing the protagonists’ journeys as a focal point. The article examines these two main characters and their different paths in life. Those paths led Young Goodman Brown and Phoenix Jackson into the forest on very different quests, but both were determined to take these journeys that were emotional, meaningful, and dangerous.

Smith’s article offered a fascinating perspective on the motives and outcomes of these two disparate characters and their life paths that led them into the unknown. I gained a better understanding of my character, Phoenix Jackson, by reading this article and contrasting her with Young Goodman Brown. There are several quotations and ideas I will be able to incorporate into my final draft.

The RN to BSN program at Grand  Canyon University meets the requirements for clinical competencies as  defined by the Commission on Collegiate Nursing Education (CCNE) and the  American Association of Colleges of Nursing (AACN), using  nontraditional experiences for practicing nurses. These experiences come  in the form of direct and indirect care experiences in which licensed  nursing students engage in learning within the context of their hospital  organization, specific care discipline, and local communities.

This assignment consists of both an interview and a PowerPoint (PPT) presentation.

Assessment/Interview

Select a community of interest in your region. Perform a physical assessment of the community.

1. Perform a direct assessment of a community of interest using the “Functional Health Patterns Community Assessment Guide.”
2. Interview a community health and public health provider regarding that person’s role and experiences within the community.

Interview Guidelines

Interviews can take place in-person, by phone, or by Skype.

Develop  interview questions to gather information about the role of the  provider in the community and the health issues faced by the chosen  community.

Complete the “Provider Interview Acknowledgement Form”  prior to conducting the interview. Submit this document separately in  its respective drop box.

Compile key findings from the interview, including the interview questions used, and submit these with the presentation.

PowerPoint Presentation

Create  a PowerPoint presentation of 15-20 slides (slide count does not include  title and references slide) describing the chosen community interest.

Include the following in your presentation:

1. Description  of community and community boundaries: the people and the geographic,  geopolitical, financial, educational level; ethnic and phenomenological  features of the community, as well as types of social interactions;  common goals and interests; and barriers, and challenges, including any  identified social determinates of health.
2. Summary of community assessment: (a) funding sources and (b) partnerships.
3. Summary of interview with community health/public health provider.
4. Identification of an issue that is lacking or an opportunity for health promotion.
5. A conclusion summarizing your key findings and a discussion of your impressions of the general health of the community.

While  APA style is not required for the body of this assignment, solid  academic writing is expected, and documentation of sources should be  presented using APA format ting guidelines, which can be found in the  APA Style Guide, located in the Student Success Center.

This  assignment uses a rubric. Please review the rubric prior to beginning  the assignment to become familiar with the expectations for successful  completion.

You are required to  submit this assignment to LopesWrite. A link to the LopesWrite technical  support articles is located in Course Materials if you need assistance.