Content Marketing Strategy

Content Marketing Strategy

Imagine that you have landed your dream job as VP of Communications for a brand you admire. Your first order of business is to create a comprehensive content strategy that supports the brand’s business goals. You want to ensure that you have a strong strategy for all types of media: paid, earned, shared, and owned. Prepare a content strategy for your brand. It should be 4-5 pages, including an overview of:

1. Organizational goals that are supported by content marketing

2. Content types

3. Topics and overall themes

4. Metrics for success

5. Timeline for execution

Instructions

Submit your strategic plan here as a Word or Google Docs document.