Content Marketing Strategy

Content Marketing Strategy

Imagine that you have landed your dream job as VP of Communications for a brand you admire. Your first order of business is to create a comprehensive content strategy that supports the brand’s business goals. You want to ensure that you have a strong strategy for all types of media: paid, earned, shared, and owned. Prepare a content strategy for your brand. It should be 4-5 pages, including an overview of:

1. Organizational goals that are supported by content marketing

2. Content types

3. Topics and overall themes

4. Metrics for success

5. Timeline for execution


Submit your strategic plan here as a Word or Google Docs document.

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