Crowdsourcing in Marketing and Logistics Discussion

Crowdsourcing in Marketing and Logistics

• You will need to propose an example of a real crowdsourcing application.
• You then need to choose any business and identify a possible function that can be supported by crowdsourcing.
• You then need to discuss similar solutions to your chosen example and identify their advantages and disadvantages (when comparing them with the example you picked).

1. The correct identification of a business function to crowdsource.
2. Describing how crowdsourcing will support the function you mention .
3. Referencing similar existing solutions from already implemented strategies .
4. Advantages of using crowdsourcing with your function of choice.
5. Disadvantages of using crowdsourcing with your function of choice .

• Each criterion can be answered descriptively (i.e. by briefly writing a detailed answer to each park and by supporting your arguments with valid references (if applicable)).