Emerson College Brand Builder Podcast Discussion
I’m stuck on a Marketing question and need an explanation.
After viewing and listening to these materials please post a response to the following questions:
- What are some advantages and disadvantages of brand extensions?
- What is the most outrageous extension you have observed?
- What type of extension is Elements by Lokai?
- Do you think the new extension : Elements by Lokai is effective?
- Why, or why not?