Marketing Dictionary Based Sentiment Analysis Discussion
I’m stuck on a Marketing question and need an explanation.
Select any website that allows customer reviews, pick a product or service that has at least 5 reviews with comments.
- Select 5 reviews and use the Dictionary-Based approach to analyze the reviews.
- Conduct the analysis again using a Grouping Words Dictionary-Based approach.
- Describe the results from both approaches. How are the results similar and different?