The Principles of Influence Sleeping Bad Habit Quick Campaign Essay

I’m working on a Marketing exercise and need support.

BAD HABIT : SLEEPING

• think of a bad habit that is typical of many students (we chose sleeping)
• Then, develop a quick marcom campaign idea aimed at changing this habit
• Use one or more persuasion tools and provide justification why you think these tools in a campaign would be effective (6 tool/principles are below)
• 1-page limit
• Times New Roman font

6 Principles of Influence,” are:

• Reciprocity;
• Commitment/consistency;
• Social proof;
• Authority;
• Liking;