Product Manager Observational Studies in A Retail Store & Marketing Discussion

I’m studying for my Marketing class and need an explanation.

 

If you were the product manager of a leading brand of laundry detergent, how would each of the following help you do your job? EXPLAIN!

a. Observational studies in a retail store.

b. Observational studies in a consumer’s home.

2. Be a mystery shopper and assess the services provided to customers at the checkout counter at a local grocery store. Complete the following structered observation table:

Store:	Date:
Location:	Time:
Cashier’s name:
Too few checkout counters	Yes	No
Long wait in line	Yes	No
Cashier: Quick and efficient	Yes	No
Cashier: Friendly and pleasant	Yes	No
Cashier: Prices well recorded	Yes	No
Purchases packed quickly	Yes	No
Purchases packed poorly	Yes	No
Bags carried to car	Yes	No
Bags provided were attractive	Yes	No
Bags provided were flimsy	Yes	No
Comments:

3. You have been asked to design an appropriate communication method to find out students’ feelings and opinions about the food services available on campus. What method of administration would be appropriate? Justify your answe