Porsche The Cayenne Launch Case Questions
I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?
Case questions for one-page write-up:
(1) Is the Cayenne a good fit with the Porsche brand?
(2) Do the message board posts in the case represent typical Porsche customers, or only the most extreme (opinionated) customers?
(no other sources)