Porsche The Cayenne Launch Case Questions

I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?


Case questions for one-page write-up:
(1) Is the Cayenne a good fit with the Porsche brand?
(2) Do the message board posts in the case represent typical Porsche customers, or only the most extreme (opinionated) customers?

(no other sources)

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