The Market Strategies & Planning Processes

Discussion:

Marketer Y is a highly motivated employee who was hired as an outreach marketer for a physical therapy practice. He is keen on getting results quickly. His role is to get patient referrals from orthopedic specialists in the surrounding area. The scope of his work consists of daily visits to doctors’ offices highlighting the key selling points and uniqueness of the physical therapy practice and the referral process.

Marketer Y continuously brings expensive gifts to offer to the doctor’s office staff, who always refuse his gestures of kindness.

• What kind of marketing approach is this?
• Justify your answer with examples or evidence from the readings, presentations, or your own research.
• Respond to at least two (2) of your classmates’ or your instructor’s posts. Your responses should include elements such as follow-up questions, a further exploration of topics from the initial post, or requests for further clarification or explanation on some points made by the classmates.
• ALL citations and references needs to be APA 7th edition format. THANK YOU!

Nonmarketing Planning

Peer# 1

The “Nonmarketing-Driven Planning Process” is an approach that some health care organizations because their goals and strategies are patient-focused. This nonmarket-based sequence involves four steps: Mission and Goals, Strategy Formulation, Implementation, and Market (Berkowitz, 2010). Marketer Y’s approach is very similar to this process. Marketer Y has an objective, a strategy, the proper execution for the strategy, and the audience.

Though I do think “Marketer Y’s” efforts apply to this approach in its simplest form, I don’t think the process entirely pertains. For instance, this planning process is generally used for long-range planning (Berkowitz, 2010). Marketer Y’s process is short and simple—however, the steps are there on a smaller scale. Moreover, the second step (strategy formulation) is typically very “difficult and time-consuming” (Berkowitz, 2010). Again, Marketer Y’s efforts are simple; they require routine visits and consistency.

Based on the textbook reading, Marketer Y’s efforts may prove unsuccessful. The entire plan and implementation were done correctly. But if the doctors this individual is visiting do not supply the referrals, then the physical therapy practice will not gain from this process. Marketer Y’s efforts include gifts, but since the staff does not accept these gifts, I would assume the staff will also be reluctant in their referrals to the other clinic.

the development of telemedicine

Peer# 2

In the modern world, patients have more options to choose from, and with the development of telemedicine, patients no longer feel the need to visit the nearest healthcare facility. Thus it is essential to have a planned, budgeted healthcare marketing plan to reach out to the new and returning patients.

In the given scenario, marketer Y is experimenting with a “Non- Market Based approach” to bring more patients to his clinic through the referral process. His goal is to get more referrals from the neighboring orthopedic specialists to help the physical therapy practice he works. His strategy is to visit nearby doctor’s offices daily, highlighting his physical therapy practice’s key selling points. He also tries impressing the doctor’s office staff by offering them expensive gifts.

patient’s expectations

Marketer Y marketing efforts might not be successful as it lacks proper implementation. He can offer the referral forms or a business card with details like a phone number or fax number and a small courtesy gift. He can also try distributing patient surveys and success stories to help the doctor better understand the clinic’s quality of care.

Attracting more referrals starts with exceeding both referred provider’s as well as patient’s expectations. Understanding each customer individually and using that understanding to render care will help achieve success (Oztekin,2018). Consistency, genuine and reliable care are the main factors that help get more patients to the clinic.

Discussion:

Marketer Y is a highly motivated employee who was hired as an outreach marketer for a physical therapy practice. He is keen on getting results quickly. His role is to get patient referrals from orthopedic specialists in the surrounding area. The scope of his work consists of daily visits to doctors’ offices highlighting the key selling points and uniqueness of the physical therapy practice and the referral process.

Marketer Y continuously brings expensive gifts to offer to the doctor’s office staff, who always refuse his gestures of kindness.

• What kind of marketing approach is this?
• Justify your answer with examples or evidence from the readings, presentations, or your own research.
• Respond to at least two (2) of your classmates’ or your instructor’s posts. Your responses should include elements such as follow-up questions, a further exploration of topics from the initial post, or requests for further clarification or explanation on some points made by the classmates.
• ALL citations and references needs to be APA 7th edition format. THANK YOU!

Nonmarketing Planning

Peer# 1

The “Nonmarketing-Driven Planning Process” is an approach that some health care organizations because their goals and strategies are patient-focused. This nonmarket-based sequence involves four steps: Mission and Goals, Strategy Formulation, Implementation, and Market (Berkowitz, 2010). Marketer Y’s approach is very similar to this process. Marketer Y has an objective, a strategy, the proper execution for the strategy, and the audience.

Though I do think “Marketer Y’s” efforts apply to this approach in its simplest form, I don’t think the process entirely pertains. For instance, this planning process is generally used for long-range planning (Berkowitz, 2010). Marketer Y’s process is short and simple—however, the steps are there on a smaller scale. Moreover, the second step (strategy formulation) is typically very “difficult and time-consuming” (Berkowitz, 2010). Again, Marketer Y’s efforts are simple; they require routine visits and consistency.

Based on the textbook reading, Marketer Y’s efforts may prove unsuccessful. The entire plan and implementation were done correctly. But if the doctors this individual is visiting do not supply the referrals, then the physical therapy practice will not gain from this process. Marketer Y’s efforts include gifts, but since the staff does not accept these gifts, I would assume the staff will also be reluctant in their referrals to the other clinic.

the development of telemedicine

Peer# 2

In the modern world, patients have more options to choose from, and with the development of telemedicine, patients no longer feel the need to visit the nearest healthcare facility. Thus it is essential to have a planned, budgeted healthcare marketing plan to reach out to the new and returning patients.

In the given scenario, marketer Y is experimenting with a “Non- Market Based approach” to bring more patients to his clinic through the referral process. His goal is to get more referrals from the neighboring orthopedic specialists to help the physical therapy practice he works. His strategy is to visit nearby doctor’s offices daily, highlighting his physical therapy practice’s key selling points. He also tries impressing the doctor’s office staff by offering them expensive gifts.

Marketer Y marketing efforts might not be successful as it lacks proper implementation. He can offer the referral forms or a business card with details like a phone number or fax number and a small courtesy gift. He can also try distributing patient surveys and success stories to help the doctor better understand the clinic’s quality of care.

Attracting more referrals starts with exceeding both referred provider’s as well as patient’s expectations. Understanding each customer individually and using that understanding to render care will help achieve success (Oztekin,2018). Consistency, genuine and reliable care are the main factors that help get more patients to the clinic.

Registered Nurse Job Description

Topic

The purpose of this paper is for students to research, learn and write about specific elements of a health care worker’s career. Students are recommended to choose the health care worker in the field they are planning to enter. Examples of paper topics include: Registered Nurse; Diagnostic Medical Sonographer; Physician Assistant; Pharmacy Technician; Massage Therapist or Radiographic Technologist. The Miami Dade College Campus’s (Medical Campus) Library has resources dedicated to these careers. Do not choose physicians or dentists as a topic as this paper is not designed for those careers.

Format

• The required format is APA 7^th ed.

oUsing MS Word, the paper is to be neat, and well organized using correct spelling and grammar,

oStudents should use the information and resources located on the MDC Learning Resources Website at https://libraryguides.mdc.edu/c.php? g=239325&p=1591789. There you will click on the corresponding tabs for each section of the paper to find resources. You will also find a tab for APA 7^th ed.

information and a Microsoft Word Template for you to use for this paper.

• A Cover Page o In APA 7^th ed. format o All pages are numbered
• Body of the Report o In APA 7^th ed. format

oNo abstract, introduction or author’s note o The body length is three to four pages. No less than 3 and not to exceed 4 pages.

oNew Times Roman, 12-point font o One inch margins

oDouble spaced

oLeft justification o No lists, bullets, graphics, tables or pictures o Work is to be expressed in paragraph form only  References Page o The title is References not Works Cited or Bibliography

oIndicate the exact source of the specific information used in the paper by citing all references on the reference page.

oOnly references cited in the paper with in text citations are to be included on the reference page. o Include a minimum of six different sources of information (books, professional journal articles, electronic sources, websites, etc.). o Wikipedia is not acceptable as a reference

I.JOB DESCRIPTION

• Describe the care/service provided by the healthcare professional, (used correct APA ciations)
• Describe the limits of authority and responsibility – legislated “scope of practice” for this health care career. (used correct APA citations)
• Describe the “Code of Ethics” for this health care occupation (used correct APA citations)

II.EDUCATION /REGISTRATION/CERTIFICATION

• Describe the educational requirements for the profession/occupation (using correct APA citations)
• Identify at least two different educational institutions/schools offering the program. (using correct APA citations)
• State how much time it takes to complete the program (using correct APA citations)
• Describe the approximate cost for each of the educational institutions (using correct APA citations) (using correct APA citations)
• What is the minimum degree or certification that can be earned for this health care career? (using correct APA citations)
• Identify the professional certification or registration required (using correct APA
• citations)

III.EMPLOYMENT

• What is the job availability for this profession? How many jobs are expected to become available? (using correct APA citations)
• Growth trends in the field: How much is the profession growing? (using correct APA citations)
• Number of jobs advertised locally for example in the Sunday Herald or other publication (using correct APA citations)
• Is experience required for the jobs? How much? Explain. (using correct APA citations)
• Salaries – Entry level and with experience (using correct APA citations)
• Advancement opportunities, two or more, with or without additional education (using correct APA citations)

IV.PROFESSIONAL ACTIVITIES

• Local, State or National Professional Organization and cost to join as a student. (using correct APA citations)
• Professional journal with publication address and cost. (using correct APA citations)  Are Continuing Educational Units (CEUs) required for this profession? How many and how often? (using correct APA citations)
• Describe two or more ways (not course subjects), that members of a professional organization can gain continuing education requirements and earn CEUs (using correct APA citations)

V.REFLECTION / PERSONAL CAREER PLAN

• Reflect on how you see yourself “fitting” into this profession. What are your attributes, experiences or influences?
• Describe your personal career plan. How do you plan to enter this field? Include goals, objectives and strategies.

SOURCES, ORGANIZATION, FORMAT, SPELLING & GRAMMAR (10% of written

paper grade)

SOURCES OF INFORMATION

• At least 6 substantial references are used. They may include: books; professional journal articles; and web sites.
• All references are correctly cited on the Reference page in correct APA 7^th ed format.

ORGANIZATION, FORMAT, SPELLING, GRAMMAR

• Well organized, with each section containing appropriate content  Double spaced, 12-pt font size, 1” margins.
• Body of paper 3 – 4 pages with separate cover page and reference page.
• Correct spelling and grammar.

HI300: Information Technology and Systems for Health Care

TOPIC #1: EHR Implementation: Gathering Information

This is your first day on the job as Assistant Director in the HIM department at Community Medical Center (CMC). You meet with the HIM Director and she explains that CMC has given her the go-ahead to begin the process of implementing an electronic medical record. As Assistant Director, you will have responsibility for several phases of this important project. Your Director knows that while you have earned an RHIT certification, you still need to learn some background before you begin.

EHR Implementation: Investigating Vendors

The HIM Director assigns you a very important task in rolling out an EHR: investigating vendors. She recommends researching different vendors. The two of you discuss some important questions to determine which software best meets your organization’s needs: What features are must-haves? What features are strong wants, but not absolutely necessary? What does one vendor have that another doesn’t? Your budget has a limit. Will this vendor meet your budget? How might this impact staffing?

Compare alternatives: The lower-cost product does not have a physician order component, which means physician orders will be hand-written and you will have to scan them to add to the EHR. The mid-cost product does not link to diagnostic reports. The higher-cost product gives you the convenience of a fully electronic record, but at a price. You still must budget for scanners, because you know there are still paper documents that the HIM department receives that will need to be added to the EHR.

Deliverable:

1. In your initial post, research and evaluate two different vendors and recommend one of them to the Director and add the reasons why you picked one vendor over the other. (150 words minimum)

HI305: Management of Health Information

TOPIC #2: Risk Management

Please review the Discussion Board grading rubric.

Your initial response to the prompt should be a minimum of 175 words

Go to the following website:

Source: AHIMA body of knowledge: AHIMA. Retrieved from http://library.ahima.org/xpedio/groups/public/documents/web_assets/bok_home.hcsp

 

As you navigate the website, you will notice that there are some articles that are for members only, but there are several articles that are public documents. Search for Practice Briefs related to Risk Management. In your initial post you will discuss opportunities, challenges, and best practices, related to Risk Management, and the role of the HIM professional.

Select A Nursing Theory And Provide A Concise Summary Of It. Provide An Example In Nursing Practice Where The Nursing Theory You Selected Would Be Effective In Managing Patient Care.

The nursing profession is both practice-based, referring to the evidence-based practice that we’ve been discussing the last couple weeks and theory based (Younas and Quennell, 2019).

The theory part of nursing focuses on the nurses values and beliefs about the human body and health . According to this theory, it focuses on seeking which approaches to patient care would be best for that individual patient.

Essentially it is gathering information from definitions and concepts and making assumptions using both the deductive reasoning and inductive reasoning methods (Nursing Theories, 2020).

Younas and Quennell say that nursing theories are just as mportant as using evidence-based practice (2019). Using theory, evidence-based practice, and research all together can contribute to high knowledge development (Younas and Quennell, 2019).

Nursing Theories says that the conceptual model theory is a more abstract way about looking at certain situations; it is a reference used to guide general nursing practice that consists of the patient, the environment, the nurse, and the health of the patient (2020).

Johnson’s Theory 1968

Johnson’s Theory 1968 is a theory that focuses on a patient’s ability to adapt to their new-found-out illness. It looks at different stressors that may or may not cause the patient to not be able to adapt. The goal of this theory is to help maintain and control our patient’s stress level. So they can more easily cope with and recover from their illness (Nursing Theories, 2020).

An example of Johnson’s Theory

An example of Johnson’s Theory- say a person just found out they had cancer (of any sort). Finding this out would be incredibly stressful in many ways.like depending on the type of cancer, how long that person has, how old they are, etc. Say this person found out they have Stage 4 pancreatic cancer and they are 50 years old. This would be devastating news for anyone. Using Johnson’s Theory, we can help provide our patient with resources they need in order to decrease their stress level and be able to cope with this new-found news. We can assist them with an advanced directive, a living will, get them into a support group, get their affairs in line for when they pass, have them meet with the chaplain, etc.

Pls always try to support post before writing .its a discussion forum.thanks 200-250 words.